COMMERCE

New Series: Becoming Retail

How to put people at the heart of digital transformation.

Nov 13, 2017 By Samir Palnitkar

Shoppers Enroll in Lots of Loyalty Programs. Why Don’t They Actually Use Them?

Customer loyalty programs can increase engagement and retention and increase repeat sales. Consumers are enrolled in an average of approximately 30 programs, but they’re active on less than half of them. Why? And what can you do?... Read More

Commerce, Shopper Experience, Retail Insights

Sep 18, 2017 By Graeme Grant

Holiday Readiness: Why Returns Are Good For Your Business

Not long after all the gifts have been opened, the next great holiday tradition commences – the return. How can retailers leverage this additional engagement with the returner, and how can the the risk of a return be mitigated in the first place?... Read More

Commerce, Shopper Experience, Holiday Readiness

Sep 12, 2017 By Caila Schwartz

Introducing the 2017 Fashion Shopping Focus Report

The 2017 Fashion Shopping Focus Report includes benchmarks to help you gauge your own performance against your peers, and is broken down by luxury, general, and active apparel sectors as well as five geographical regions. This unique report is based on an analysis of over two billion apparel shopping visits and 40 million transactions.... Read More

Commerce, Retail Insights, Retail, Shopper Experience

Jul 05, 2017 By Rob Garf

A Q&A With the Person Who Literally Wrote the Book on Millennials

Jeff Fromm wrote the book (actually two of them) on Millennials, a huge and influential group of consumers. He says that any brand that makes themselves radically easy to use has an opportunity to create extraordinary value.... Read More

Commerce, Shopper Experience

Jun 30, 2017 By Asma Stephan

TrailheaDX: 6 Things Every Commerce Cloud Developer Should Know

More than 4,000 developers got together this week at Salesforce’s Developer Conference, TrailheaDX, for an immersive learning experience on all things Salesforce. Here’s what Commerce Cloud developers need to know.... Read More

Commerce, Shopper Experience, Events

Jun 28, 2017 By Hilding F. Anderson

Sapient’s Take on Shopper-First Retailing

You’d never know it from the steady drumbeat of negative news, but there is good news (and great opportunities) for retailers. That is one of the key takeaways from new research from SapientRazorfish and Salesforce Commerce Cloud.... Read More

Commerce, Retail Insights, Shopper Experience, Thought Leadership

Jun 27, 2017 By Charles Daly

8 Ways Retailers Can Use Instagram’s New Multiple Image Posting Feature

Instagram’s multiple-image posting feature called “carousel” lets you post up to 10 photos in a slideshow or an album. This is an exciting tool for brands and businesses, designed to maximize engagement, refine storytelling, and even optimize ad placement. Here are a few ideas to help brands get creative with their posts.... Read More

Commerce, Shopper Experience, Social Media Marketing, Retail Insights

Top Salesforce Einstein Blog Posts and Case Studies in 2017 (so far)

Jun 12, 2017 By Lisa Lee

Android Pay for Commerce Cloud is Here!

We are removing the barriers to mobile commerce, and today announcing the integration of Commerce Cloud with Android Pay for one-touch checkout in Chrome.... Read More

Commerce, Shopper Experience, Mobile, Omni-channel