The global apparel market is mammoth, worth $1.69 trillion in the U.S. alone in 2016. It’s a huge pie, with thousands of hungry players angling for a slice. Established apparel brands not only contend with traditional competitors, they’re constantly looking over their shoulder to see the footsteps of scrappy startups ready to disrupt established business models. And did we mention Amazon?
Against this backdrop, it’s harder than ever to gain the attention and loyalty of apparel consumers. There’s a very good chance that what worked just 18 months ago may not work today.
And that is what the 2017 Fashion Shopping Focus Report is about. Salesforce Commerce Cloud platform gives us access to over two billion apparel shopping visits and 40 million transactions; armed with this data, we are able to analyze and discern what is happening in online apparel shopping today. This unique report includes benchmarks to help you gauge your own performance against your peers, and is broken down by luxury, general, and active apparel sectors as well as five geographical regions. It also explores two hot trends in digital commerce today – increased importance of Product Detail Pages and fast fashion – and features several innovative Commerce Cloud customers.
Here are just three of the insights in the 2017 Fashion Shopping Focus Report:
All this and much, much more is covered in the 2017 Fashion Shopping Focus Report. Download it today!