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Samir Palnitkar
Samir Palnitkar is VP of Customer Success at Zinrelo, a technology company that specializes in loyalty rewards programs. He is an expert on building and growing “retention-first” businesses. He frequently writes on customer retention, loyalty and rewards programs
In a fiercely competitive retail market, customer loyalty and retention take on a level of importance that is impossible to understate, not only because they are more valuable customers but also because they are cheaper to retain....
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Customer loyalty programs can increase engagement and retention and increase repeat sales. Consumers are enrolled in an average of approximately 30 programs, but they’re active on less than half of them. Why? And what can you do?...
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On average, consumers are enrolled in 30 loyalty programs but are active on less than half of them. This is the story of one brand bucking that trend, leveraging its loyalty program to drive a 25% increase in Average Order Value and a 70% improvement in repeat purchases....
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