Aug 04, 2019 By Mathew Sweezey

Key Chatbot Statistics to Know in 2019

The odds are you’ve engaged with a chatbot in the past seven days — even if you didn’t know it. As more businesses tap into a multitude of chatbot applications and artificial intelligence (AI), usage is on the rise. Signs of chatbot growth are everywhere. In 2019, Google boasted they have 1... Read More

Artificial Intelligence, Customer Service, Research, Industry Report

Apr 11, 2019 By Mathew Sweezey

Three Valuable Marketing Reports That Look Beyond ROI

Marketers are increasingly on the hook for proving their value. Most marketers have elevated their reporting beyond campaign activity, to focus on revenue impact — the real goal. In fact, 72% of marketers say they report on revenue impacts. However, only 25% of all marketers are more than somewhat... Read More

B2B Marketing, B2C Marketing, Marketing, Marketing Cloud

Apr 05, 2019 By Mathew Sweezey

The Three Keys To Creating Amazing Real-Time Experiences

Looking ahead to 2019, marketers cite their number one priority and challenge will be to create real-time customer experiences. This has many marketers racing to buy the required technology to create those real-time experiences. The truth, however, is that — while needed — technology is not a... Read More

B2C Marketing, Email Marketing, Marketing, Marketing Cloud

Apr 03, 2019 By Mathew Sweezey

Four Keys to the Future of Data-Driven Marketing

Data isn’t new; we’ve been using it for years. Big data, small data, social data — you name it. Data has even been deemed the “new oil.” We know data is already an essential tool in marketing — but the rules for how marketers obtain, leverage, and protect data is constantly evolving. Here are four... Read More

Email Marketing, Marketing, Marketing Automation, Marketing Cloud

Mar 28, 2019 By Mathew Sweezey

The Four Secrets To Becoming An Experience-Focused Brand

Today, 80% of customers say the experience a company provides is as important as its products and services, according to Salesforce's State of the Connected Customer report. When consumers say “experience,” they are not necessarily asking for immersive or interactive ads; instead, they expect... Read More

Best Practices, Marketing, Marketing Cloud

Mar 26, 2019 By Mathew Sweezey

The Four Foundations of a Best-in-Class Marketing Stack

Marketing technology has exploded. As of 2019, the Chief Marketing Technologist blog has found there to be over 7,000 marketing technologies, that is 45X more tools than we had in 2011! This leaves many marketers wondering, “What does a best-in-class marketing stack look like, and what should we be... Read More

B2B Marketing, B2C Marketing, Marketing

Mar 13, 2019 By Mathew Sweezey

The Future of Marketing in 5 Stats

Every year around this time, marketers and business leaders use data to plan their upcoming year. It’s a time of embracing change. That’s a good thing because there are a lot of major changes on the horizon. The future of marketing is not set in stone but based on these five statistics, you can bet... Read More

Marketing, Email Marketing

Aug 24, 2018 By Mathew Sweezey

The Future Is Now: How Chatbots Streamline Lead Gen and Sales

If you’ve never heard of chatbots — or don't think you've ever engaged with them in any way by now — you’re probably one of those people that doesn't spend much time online. Or perhaps you've never even realized when you were actually engaging with a chatbot. That's because chatbots are virtually... Read More

Sales

Feb 01, 2018 By Mathew Sweezey

Consumers Prefer Chatbots for Quick Communication with Brands

The new consumer mandate is speed, and a brand new joint project between MyClever, Drift, Salesforce, and SurveyMonkey Audience has just found chatbots as fulfilling this very need. In the State of Chatbots 2018 research, it was found consumer feel chatbots are 35% better at answering both quick, and complex questions than applications.... Read More

Commerce, Retail Insights, Artificial Intelligence

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Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

Mathew Sweezey

Key Chatbot Statistics to Know in 2019

Three Valuable Marketing Reports That Look Beyond ROI

The Three Keys To Creating Amazing Real-Time Experiences

Four Keys to the Future of Data-Driven Marketing

The Four Secrets To Becoming An Experience-Focused Brand

The Four Foundations of a Best-in-Class Marketing Stack

The Future of Marketing in 5 Stats

The Future Is Now: How Chatbots Streamline Lead Gen and Sales

Consumers Prefer Chatbots for Quick Communication with Brands

Reopen Safely

A Step-by-Step Guide for Returning To the Office

Research

Digital Transformation in Times of Change

Most Popular Stories

Ethical AI Can't Wait: 4 Ways To Drive Greater Equality in Your AI

Send Your Emails at the Right Time: 3 Ways Data Can Increase Your Marketing ROI

Do You Know Your Customer? 5 Questions for Communications Service Providers

Learn With Trailhead

Get Started With Sourcing PPE

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Europe, Middle East, and Africa

Asia Pacific

Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

Reopen Safely

A Step-by-Step Guide for Returning To the Office

Related Blog Posts

Research

Digital Transformation in Times of Change

Most Popular Stories

Ethical AI Can't Wait: 4 Ways To Drive Greater Equality in Your AI

Send Your Emails at the Right Time: 3 Ways Data Can Increase Your Marketing ROI

Do You Know Your Customer? 5 Questions for Communications Service Providers

Learn With Trailhead

Get Started With Sourcing PPE

Americas

Europe, Middle East, and Africa

Asia Pacific