COMMERCE

New Series: Becoming Retail

How to put people at the heart of digital transformation.

Nov 15, 2017 By Rob Garf

Salesforce Predicts: Retail in 2018

Welcome to our third annual Salesforce Predicts series, where our global thought leaders and subject matter experts, who live on the front lines of retail, leverage their expertise and experience to predict what retail and commerce will look like in the coming year.... Read More

Commerce, Retail Insights, Shopping Index, Thought Leadership

Nov 13, 2017 By Samir Palnitkar

Shoppers Enroll in Lots of Loyalty Programs. Why Don’t They Actually Use Them?

Customer loyalty programs can increase engagement and retention and increase repeat sales. Consumers are enrolled in an average of approximately 30 programs, but they’re active on less than half of them. Why? And what can you do?... Read More

Commerce, Shopper Experience, Retail Insights

Nov 02, 2017 By Heike Young

Personalized Product Recommendations Drive Just 7% of Visits but 26% of Revenue

Personalized experiences, powered by Artificial Intelligence, are the present and future of shopping – and far from a pipe dream. AI is already helping retailers anticipate their shoppers’ next moves, and intelligent experiences are quickly separating the innovators from the innovation-laggards. This new report, which analyzes data from 150 million shoppers, shows the major impact that personalization is having on revenue and customer engagement.... Read More

Commerce, Retail Insights, Predictive Sort, Machine Learning

Nov 01, 2017 By Rick Kenney

Q3 Shopping Index: Traffic Flat, Shopper Spend Surges

We’re seeing the first real sign of maturity in digital commerce – flat traffic growth. However, digital revenue growth continues to be healthy, at 15% in Q3.... Read More

Commerce, Retail Insights, Shopping Index

Oct 17, 2017 By Hilary Givens

‘Tis the Season to Grow Your Customer Base

During the holiday season, smart retail marketers know that they have a unique asset that only they can put to use – customer data in their CRM. To boost holiday sales, CRM data can help grow every retailer’s customer base by targeting shoppers directly on Google and Facebook.... Read More

Commerce, Retail Insights, Holiday Readiness

Oct 12, 2017 By Heike Young

Millennials vs. Gen Z: 5 Ways They are Completely Different

Millennials and members of the subsequent Generation Z are markedly different in how they shop, interact with brands, and view money. For marketers and business owners, understanding the nuances and personality quirks of each generation is critical to success.... Read More

Commerce, Retail Insights

Oct 05, 2017 By Lisa Lee

Global Ecommerce: You’ve Decided to Expand Internationally. Now What?

One highlight in our new guide to cross-border ecommerce is an assessment tool to prioritize and determine market eligibility and potential as they attempt to grow their business outside their borders. It’s a tool our Retail Practice team has used successfully with retailers and brands of all sizes.... Read More

Commerce, Retail Insights, Global Commerce

Oct 03, 2017 By Heike Young

11 Ways For Retail Marketers to Get Holiday Ready – In October

The all-important holiday season, beginning in earnest on Black Friday, is already bearing down on retailers. These are, of course, some of the most important days of the entire year for retail marketers. In this episode of the Marketing Cloudcast, the award-winning marketing podcast from Salesforce, we talk with Ron Pereira, Senior Director of Product Marketing for Marketing Cloud and a true expert in all things holiday preparation.... Read More

Commerce, Retail Insights, Holiday Readiness

Sep 19, 2017 By Jeff Barnett

Commerce Cloud at Dreamforce 2017

Last year’s Dreamforce was a coming out party for Commerce Cloud which, until just a few weeks before the big event, was known as Demandware. At this year’s Dreamforce, attendees will find that Commerce Cloud has a vastly expanded program for retailers and brands hoping to engage with their customers more effectively and at scale, and learn how Salesforce, the most complete CRM for retail, provides the fastest path to unified commerce.... Read More

Commerce, Retail Insights, Events