The grocery industry is changing and changing fast. From checkout-free experiences like Amazon Go and home delivery from Instacart, to meal-kits from Plated and “groceraunts” (a restaurant within a grocery store), it’s a shopper’s market.
How can grocers thrive, differentiate, and serve...
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Q3 2018 saw robust digital commerce growth led by solid increases in both shopper spend and traffic. According to Commerce Cloud data compiled in our latest Q3 Shopping Index, retailers enjoyed a powerful year-over-year digital growth rate of 17% thanks to a very healthy increase of 11% in digital...
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Today’s shoppers are relationship-driven, favoring brands that bring value and meaning to their lives. Products have become increasingly commoditized as their availability has swelled; shoppers now carry the world’s product catalog with them anywhere they go through the smartphones in their pockets...
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For many years, retail professionals have been forced to choose between the more engaging experience of a native mobile app and the much broader reach of the mobile web. That wait is over. Enter Progressive Web Apps (PWAs), which allow retailers to deliver the fast experience of a native app to a...
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I spent my formative years — both in childhood and the early days of my career — in brick-and-mortar stores. I’m clearly passionate, if not a bit biased, about the role that physical stores play in attracting both customer attention and dollars. With 90% of retail revenue still coming from stores,...
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During busy holiday preparation, it’s easy for retail brands to get caught up in their own perception of “perfect” product sets or assortments....
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As a Senior Product Manager in the Customer Success Group at Salesforce, I spend a lot of time with global retail brands, helping them enable and empower their business. One of the requests I get to help customers achieve that goal is expanded mobile payment support in Commerce Cloud. It’s easy to see why. Digital […]...
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About a year ago, I met with a number of retail leaders across the globe, testing a few research hypotheses. I’d slip a few topics into conversation with retail executives to get a sense of their stance on everything from social and mobile to bots and buzzwords (and beyond). On one occasion, I...
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If you are a retailer, you are likely struggling to keep up with the ever-growing expectations of your shoppers. Today, 75% of shoppers want personalized offers and 73% will switch brands for a better shopping experience, according to the Connected Shoppers Report. With this in mind, Salesforce...
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