360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Aug 31, 2016 By Jeffrey Hayzlett

Customer Service is Dead… Welcome to the Customer Experience

The customer service industry is as old as time, but it’s an industry that has had to evolve in order to target a more diverse clientele and their demands for better, more personalized, service. Change is inevitable in business and no matter how much we like to think we’re prepared for it, we need... Read More

Customer Service, Customer Experience, Marketing

Aug 31, 2016 By Heike Young

7 Inspirational Quotes About Content Marketing

Content marketing can be overwhelming. More and more companies are investing budgets and time in content creation, and the world of content has gotten crowded and noisy. How can marketers stand out? On this week’s episode of the Marketing Cloudcast — the marketing podcast from Salesforce — Mark... Read More

Content Marketing, Marketing, Marketing Cloud, Marketing Cloudcast

Aug 31, 2016 By Jennifer Dignum

25 Sales Influencers to Follow on Twitter

Two years ago I started managing social media for LiveHive. I’ve always been a Twitter fan, and, as the social media channel has evolved, it’s become an increasingly valuable tool – extending beyond social engagement. Twitter provides a fast and easy way to get educated on a target market with... Read More

Sales, Social Media

Aug 30, 2016 By Liz Shivvers

What’s Really Driving New Business Growth in 2016?

Things change fast in business. If it’s not a new technology shaking up your industry, it’s a shift in consumer expectations, a new disruptor on the block, or a revolutionary business strategy to test out. We know general change is the norm for any growing business, but what we don’t know are the... Read More

Small Business, SMB Spotlight

Aug 30, 2016 By Christina Major

Why You Should Get Your Training On Before the Main Event Starts

It has been almost 10 years to the day since I first participated as a Salesforce University Instructor in THE biggest Salesforce event of the year in San Francisco. I had heard wondrous stories about amazing keynotes, cool activities, and exciting learning opportunities, including the Hands-On... Read More

Cloud, Learning

Aug 30, 2016 By Kim Honjo

How our Customers Run Their Business From Their Phones

When I went on my first business trip in 2005, the world was a completely different place. I had a personal mobile phone, but it wasn’t connected to my work email. I had my work laptop with me, but spent more trying to get online via a spotty hotel wired connection than actually working. I was... Read More

Apps, Customer Success, Mobile, E-Books

Aug 30, 2016 By Aaron Agius

5 Alternatives to Traditional PR

Traditional publicity has been falling by the wayside for a number of years. The public’s trust in mass media is now at just 40%. Among Americans younger than 50, it’s a mere 36%. This means that PR relies on a system that is fundamentally untrustworthy. But if we don’t pursue publicity in the... Read More

Content Marketing, Marketing

Aug 30, 2016 By Kyle Graden

And the Surveys Say: Digital Ad Consumers Are the Ultimate Channel Surfers

Think back to the last mobile advertisement you saw. On what platform was it delivered? Chances are it was on a platform owned by either Facebook (including Instagram), Google (including YouTube), or a mobile app in the extended ecosystem of each network. The shift in consumer behavior to... Read More

Marketing, Digital Advertising, Mobile Marketing

Aug 29, 2016 By Marissa Kraines

Dreamforce Pro Tips: 6 Tips for Staying Healthy

The best thing about Dreamforce is that it is four days of amazing learning and networking. This can also be the most challenging aspect - taking full advantage of the event requires you to stay in top form. Not taking care of yourself both physically and mentally can hurt your ability to maximize... Read More

Cloud, Dreamforce, Events

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Customer Service is Dead… Welcome to the Customer Experience

7 Inspirational Quotes About Content Marketing

25 Sales Influencers to Follow on Twitter

What’s Really Driving New Business Growth in 2016?

Why You Should Get Your Training On Before the Main Event Starts

How our Customers Run Their Business From Their Phones

5 Alternatives to Traditional PR

And the Surveys Say: Digital Ad Consumers Are the Ultimate Channel Surfers

Dreamforce Pro Tips: 6 Tips for Staying Healthy

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First