May 25, 2017 By Aaron Agius

61 Writing Prompts That’ll Lead You to Your Next Business Blog Post Topic

You’re on board the content train. You’ve got profiles on the hottest social media platforms (Facebook, Instagram, Snapchat, Twitter), and a beautifully designed and optimized website. You provide a steady flow of various types of content including case studies, infographics, whitepapers, articles,... Read More

Marketing

Dec 21, 2016 By Aaron Agius

Are You Story-Selling? Creating a Compelling Company Narrative

These days, it takes a lot more than just telling your audience how much your products will benefit their lives to actually get them to buy from you. Today’s customer is more savvy than ever, and he simply doesn’t care how fabulous your product is. He’s simultaneously pitting you against your... Read More

Marketing

Nov 04, 2016 By Aaron Agius

Why You Should Ignore Influencer Marketing and Become an Influencer Yourself

It’s taken over, but far from being a buzzword or passing fad, it seems to have staying power and serious credentials. Consumers are increasingly looking to social media for practically everything, and they turn to the people that lead and command on each platform — the influencers — for advice,... Read More

Marketing

Oct 13, 2016 By Aaron Agius

Taming Unmanageable Metrics: Separate the Important from the Noise

As your business grows and your marketing campaigns reach new heights, the sheer volume of data available at your fingertips can become overwhelming. Not only are you trying to juggle multiple inbound campaigns to measure results, but you also have to set and achieve goals while managing your sales... Read More

Analytics Cloud, Marketing

Aug 30, 2016 By Aaron Agius

5 Alternatives to Traditional PR

Traditional publicity has been falling by the wayside for a number of years. The public’s trust in mass media is now at just 40%. Among Americans younger than 50, it’s a mere 36%. This means that PR relies on a system that is fundamentally untrustworthy. But if we don’t pursue publicity in the... Read More

Content Marketing, Marketing

Jul 14, 2016 By Aaron Agius

5 Content Marketing Workflow Mistakes That Threaten Your Entire Campaign

Content marketing workflows aren’t a topic that gets discussed much. Yet, the success of a campaign can rest squarely on the process you use to move your content from creation to consumption. While there’s much variation when it comes to content marketing workflows, a very simplified flow could... Read More

Content Marketing, Marketing