360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Jan 09, 2017 By Sarah Boutin

Phil King Ran Across the U.S. — Hear His Amazing Story.

Phil King ran across the United States. Yes, you heard right. Phil undertook this incredible coast-to-coast quest to raise awareness for suicide prevention. That means he ran over 4,300 miles over almost eight months – the equivalent of six marathons every week – to support a cause close to his... Read More

Cloud, Foundation

Jan 09, 2017 By Heike Young

20 Perfect Books for Marketers to Read in 2017

Many of us set out to be more something this year. More productive. More efficient. More work-life balanced. More fit. Or maybe being more well-read was on your list. If spending more time reading wasn't on your list, maybe it should be. Reading boosts your vocabulary, improves your memory, and... Read More

Marketing, Marketing Cloud

Jan 09, 2017 By Lisa Graves

How to Plan Relevant Customer Journeys: A Crocs Story

Creating customer journeys has become one of the latest trends to take over the email world. The idea is that marketers can map out different messages that align to the different steps a customer takes during the purchase process. Customer journeys allow marketers to effectively deliver on one of... Read More

Marketing, Customer Journeys, Cross-Channel Marketing

Jan 06, 2017 By Erin Sherbert

8 Things You Should Have Read in 2016, But Didn’t

If you didn’t accomplish all you set out to do in 2016, don’t sweat it — that’s exactly what a new year is for. So now that it’s 2017, you can renew last year’s outstanding resolutions, starting with getting off your phone and getting on a treadmill. Oh, and you said you wanted to read more,... Read More

Cloud

Jan 06, 2017 By Laura Stack

2016 Debriefing and 2017 Goal Setting Guide

Look back and consider your progress, projects, and performance in 2016. How effective and successful have you been? Here are some reflection questions to help you reflect on 2016: 1. Have I left anything undone I needed to complete this year? 2. What project(s) do I feel happiest about... Read More

Careers, Cloud

Jan 06, 2017 By Rick Barsotti

5 Ways to Increase Happiness - the New Measure of Success

Research across industries, age groups, and cultures suggests that happiness is a major contributor to success and productivity. The research finds that a positive, happy mind is an extremely powerful tool, allowing us to overcome crisis and illness, to change our habits, and reach and exceed our... Read More

Careers, Cloud

Jan 06, 2017 By Rudy Mutter

3 Tips From Developers on Better Creative Briefs

This June, Digiday dubbed creative briefs “the worst pieces of communication in history.” And in a survey of 1,200 agency executives, not one participant said the creative briefs they receive are always complete and focused. So how, given that they’re intended to align team members’ and... Read More

Marketing, IT

Jan 06, 2017 By Eran Agrios

RIAs Swipe Right To Choose The Right Technology Relationship for 2017

Building a successful RIA business requires building strong relationships with clients and -- equally important -- with your technology partners. All relationships require taking a step outside of your comfort zone today in order to be a part of something successful tomorrow. “Swiping right” -- to... Read More

Cloud, Financial Services

Jan 05, 2017 By Kim Honjo

The 5 Revolutionary Technologies That Will Dominate 2017

Inventions, science, and technology leapt forward in the 20th century faster than any century prior. A hundred years ago innovators had just invented radio tuners and circuits, affordable automobiles, and the first ‘robot’ in 1921. Fast forward to now, and we’ve created an immersive digital world... Read More

Apps, Cloud, Customer Service, Featured, Innovation, IT, Marketing, Mobile, Social Media, Artificial Intelligence, IoT, Service, Customer Experience, Einstein, Platform

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

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360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Phil King Ran Across the U.S. — Hear His Amazing Story.

20 Perfect Books for Marketers to Read in 2017

How to Plan Relevant Customer Journeys: A Crocs Story

8 Things You Should Have Read in 2016, But Didn’t

2016 Debriefing and 2017 Goal Setting Guide

5 Ways to Increase Happiness - the New Measure of Success

3 Tips From Developers on Better Creative Briefs

RIAs Swipe Right To Choose The Right Technology Relationship for 2017

The 5 Revolutionary Technologies That Will Dominate 2017

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First