360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Jan 11, 2017 By Heike Young

4 Ways to Increase Customer Loyalty Now and for the Long Haul

Lasting businesses are built on customer retention. But today, consumers are more connected, distracted, and informed than ever before. So the margin for error for crafting long-term customer relationships is razor-thin. Want evidence? Consider these stats from new research: 65% of consumers... Read More

Marketing, Marketing Cloud

Jan 11, 2017 By Dan McDade

Five B2B Account-Based Marketing New Year’s Resolutions for 2017

In 2016 CSO Insights reported that: Fewer than 60% of B2B sales reps are hitting quota Just 42% of marketing qualified leads are accepted and worked by sales The #1 sales execution challenge is the lack of qualified leads Sound familiar? It should because the situation has not changed much in... Read More

Marketing, Sales

Jan 10, 2017 By David Liu

From Email Spammer to Accidental Admin to Technical Architect

For our second blog series of Incredible Salesforce Certification stories, David Liu—three-time Salesforce MVP, creator of SFDC99.com for the non-coding admin, and 6x certified—shares his Salesforce story with us. I never thought I’d be fortunate enough to get a job at a dream company like Google…... Read More

Cloud, Learning

Jan 10, 2017 By Angela Ticknor

When It Comes to Success, 2 Things Are More Important Than Talent

Last month, I had the privilege of hosting a remarkable event: the Second Annual Dallas Women in Leadership event in Dallas, Texas, alongside my fantastic co-chair, Kim Keating, AVP of Product Management & Omni-Channel Customer Experience Strategy of AT&T. This event brought together more... Read More

Careers, Cloud, Leadership

Jan 10, 2017 By Erin Sherbert

4 Sales and Marketing Predictions That Will Shake Up 2017

We’re two weeks into 2017, which means you’ve had more than enough time to think about what your business did — or didn't — accomplish in 2016. Or you could skip over the part where you dwell on the past and just start making plans for the future. Where to start? We recently spoke to a handful of... Read More

Marketing, Sales

Jan 10, 2017 By Brandon Faulkner

3 Things to Consider When Prototyping New Ideas

Pitching new concepts for your digital properties — online tools, mobile apps, and product development, for example — can be a challenging task, especially at the beginning when the project’s collaborators, stakeholders, and decision makers are still aligning. After defining what you specifically... Read More

Cloud

Jan 09, 2017 By Lisa Lee

Conscious Commerce: BoxLunch is a Brand With a Purpose

BoxLunch is a specialty store with a cause. Like other retailers, they donate a portion of their proceeds to support philanthropy, but BoxLunch is unique in that its philanthropic side is integral to the brand’s DNA. In fact, that’s why it exists.... Read More

Commerce, Customer Story

Jan 09, 2017 By Alexandra Siegel

6 New Year's Resolutions for Your Sales Team

As the new year approaches, we may laugh about the “new year, new me” mantra of our personal lives, but as customer expectations evolve at the speed of technology, it’s important to create business resolutions that set sales teams up for success. Sales teams are no longer the gatekeeper of product... Read More

Sales

Jan 09, 2017 By Erin Sherbert

The Art of Sales: How to Nail a Sales Pitch With a Great Story

When it comes to sales, I am no expert —nor am I even a novice. But I am in awe of people who make a living convincing strangers to buy services or products. Curious about what truly defines a good sales pitch, I recently polled Salesforce readers on our blog. They overwhelmingly agreed that the... Read More

Sales Cloud

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

4 Ways to Increase Customer Loyalty Now and for the Long Haul

Five B2B Account-Based Marketing New Year’s Resolutions for 2017

From Email Spammer to Accidental Admin to Technical Architect

When It Comes to Success, 2 Things Are More Important Than Talent

4 Sales and Marketing Predictions That Will Shake Up 2017

3 Things to Consider When Prototyping New Ideas

Conscious Commerce: BoxLunch is a Brand With a Purpose

6 New Year's Resolutions for Your Sales Team

The Art of Sales: How to Nail a Sales Pitch With a Great Story

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First