Lisa Graves

How to Plan Relevant Customer Journeys: A Crocs Story

Jan 09, 2017 By Lisa Graves

How to Plan Relevant Customer Journeys: A Crocs Story

Creating customer journeys has become one of the latest trends to take over the email world. The idea is that marketers can map out different messages that align to the different steps a customer takes during the purchase process. Customer journeys allow marketers to effectively deliver on one of... Read More

Marketing, Customer Journeys, Cross-Channel Marketing

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