360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Jun 09, 2020 By Isabel Gonçalves

How To Be an Ally: From Curious To Courageous

Equality is a core value at Salesforce, and a key way we drive equality in our company is by building a culture of belonging where everyone feels seen, heard, and empowered to succeed. Employees who feel their voice is heard at work are nearly five-times (4.6X) more likely to perform their best... Read More

Equality, Salesforce Ohana

Jun 08, 2020 By Anna Rosenman

How To Craft a Response That Fits: 5 Site Must-Haves

We’re all taking a crash course in crisis communication in real time. As businesses reopen, the need for an effective communication strategy isn’t shrinking. If anything, it's growing. There’s so much more to communicate now: policy changes, community support, new hours, openings, curbside pickup,... Read More

Leading Through Change, Digital Transformation, Commerce, Retail

The Marketing Cloudcast: Leading Through Change

May 30, 2020 By Conor Wiegmann

Podcast: What’s on the Minds of 7,000 Marketers and More

Our Marketing Cloudcast podcast has wrapped up our Leading Through Change series. Hosts Megan Collins and Tina Rozul highlight topics from everywhere from purpose driven marketing with social media to using artificial intelligence to support our supply chain manufacturers. See the summaries and... Read More

Customer Engagement, Marketing, Marketing Cloudcast, Marketing Cloud, Leading Through Change

May 29, 2020 By Amy Weaver

Updates on Salesforce Safety and Wellbeing Actions

May 29, 2020 Updates on Our Latest COVID-19 Actions Another month in quarantine comes to a close and cities are slowly starting to reopen. Step by step, we’re seeing the economy starting to come back to life. We have now taken the next step of our own journey and have begun the process of... Read More

Salesforce Ohana

May 29, 2020 By Noelle Bloomfield

Preview Summer ’20 Release Products and Features Today

During this unprecedented time, Salesforce continues to innovate to deliver new solutions for your businesses. The Summer ’20 release includes our new Work.com technology, with products like Workplace Command Center, available on June 1, which helps you assess return-to-work readiness from a single... Read More

Digital Transformation, IT, Seasonal Release, Innovation

May 29, 2020 By Kamal Tahir

Post-Pandemic Grocery Shoppers Will Want Personalization, Options Galore

As purchasing habits shift to a new normal, grocers will need to deliver personalized experiences to move more shoppers past transactions and build increased loyalty. Here are five lessons.... Read More

Commerce, Commerce Cloud, Future of Work, Consumer Goods, Leading Through Change, Retail

May 28, 2020 By Samantha Philip

How to Use Chatbots to Deal With Surges in Case Volume

This article is contributed by meal delivery service Sun Basket, a San Francisco-based Salesforce customer using Service Cloud, Digital Engagement, and Einstein Bots. People are staying home and avoiding grocery stores. Frontline workers are taking on demanding schedules. As everyone does their... Read More

Artificial Intelligence, Customer Service, IT, Einstein, Service Cloud, Marketing Automation, Leading Through Change

May 27, 2020 By Ann Marie Aviles

New Data: How to Engage Shoppers Across Generations in the COVID-19 Era and Beyond

Every two weeks, Salesforce Research is surveying the general population to discover how consumers and the workforce are navigating the COVID-19 pandemic. This week, we break down our latest survey results and share what retailers can learn from each generation. We’re posting the insights we’ve... Read More

Customer Engagement, Commerce, Leading Through Change, Retail, Thought Leadership

May 27, 2020 By Andy Kofoid

4 Things I Wish I Knew About Sales Forecasting Earlier in My Career

Sales forecasting is both an art and a science. In my 20+ years of sales leadership, I’ve spent hundreds of hours thinking about sales forecasts. These forecasts answer two simple questions: how much do we plan to sell, and when will we deliver those numbers? As hard as my team and I work on our... Read More

Digital Transformation, Leading Through Change, Sales Cloud, Sales

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

How To Be an Ally: From Curious To Courageous

How To Craft a Response That Fits: 5 Site Must-Haves

Podcast: What’s on the Minds of 7,000 Marketers and More

Updates on Salesforce Safety and Wellbeing Actions

Preview Summer ’20 Release Products and Features Today

Post-Pandemic Grocery Shoppers Will Want Personalization, Options Galore

How to Use Chatbots to Deal With Surges in Case Volume

New Data: How to Engage Shoppers Across Generations in the COVID-19 Era and Beyond

4 Things I Wish I Knew About Sales Forecasting Earlier in My Career

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First