I was reaching for pizza in the freezer section last week, and as soon as I put it in the shopping cart, the cart beeped and informed me that it contained an ingredient that someone in my household is allergic to. It then asked me if I still wanted to purchase it and offered other available...
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As purchasing habits shift to a new normal, grocers will need to deliver personalized experiences to move more shoppers past transactions and build increased loyalty. Here are five lessons....
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The basic foundation of loyalty programs – give a reward for taking an action – haven’t changed much over the years. But consumer behavior sure has, and the fiercely competitive retail environment is impacting the performance of loyalty programs that used to be considered successful....
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