360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Jun 21, 2020 By Jozi Hall

Improve the Many Ways You Can Market From Home

Recently, the National Bureau of Economic Research found that up to 37% of U.S. jobs can be performed from home, spanning across industries. Because today’s marketers mainly work online or through digital channels, they can count themselves as part of this group. However, this was put to the test a... Read More

Customer Engagement, Marketing, Marketing Cloud, Leading Through Change, Customer Journeys, Customer Experience

Jun 20, 2020 By Ann Marie Aviles

How One Restaurant Used Its Tech Stack and 3 Extra Feet of Kitchen Space To Expand Nationally

It’s difficult enough to run a profitable restaurant under typical circumstances. But as COVID-19 forced the closure of thousands of restaurants nationwide, being in the food service industry is especially precarious. Despite the odds, one restaurant has continued its nationwide expansion. Wow Bao,... Read More

Digital Transformation, Commerce, Leading Through Change, Retail, Sales Cloud

Jun 18, 2020 By Cristina Jones

Black Leaders Speak Out on Ways To Change Racial Injustice

Against the backdrop of the global COVID-19 pandemic that has disproportionately affected communities of color, our Black community is experiencing ongoing systemic racism and continued injustice and violence. We are grieving the murders of George Floyd, Breonna Taylor, Ahmaud Arbery, Rayshard... Read More

Business as a Platform for Change, Equality, Leading Through Change, Salesforce Ohana

Jun 18, 2020 By Martin Kihn

4 Advertising Strategies That Work in a Downturn

The world’s largest cosmetics company is touching up its advertising strategy. L'Oréal saw global sales fall slightly in the first quarter because of store closures, so it cut back on advertising spend. CEO Jean-Paul Agon says demand for the company’s products remains high, but the supply is... Read More

Customer Engagement, Marketing, Marketing Cloud, Advertising, Leading Through Change

Jun 18, 2020 By Gino Ramos

Why Our LGBTQ+ Community Needs To Show up for Black Rights

As a gay, filipiino, cisgender man, I look forward to celebrating Pride Month as a time to honor our LGBTQ+ community, but this year feels different, and it is different. With ongoing racial injustices and violence against the Black community — my heart feels heavy. Systemic racism has affected the... Read More

Business as a Platform for Change, Equality, Salesforce Ohana

Jun 18, 2020 By Rosie Roca

9 Hacks To Help Your SMB Continue Excellent Customer Service

Welcome to the adaptive workforce. Maintaining continuity in your small business means adapting to change, including how and where you do business. Remote working, shift planning, and reconfiguring your office or place of business are all part of the plan now as we navigate into a new normal. The... Read More

Customer Engagement, Customer Service, Leading Through Change, Small Business, Service

Jun 17, 2020 By Meredith Schmidt

Small Business Optimism: How Our Grant Recipients Are Adapting To New Challenges

We are all too familiar with the challenges the small business community faces in light of COVID-19. Almost 50% of us have noticed small businesses shifting their business models, and almost a third know of a small business that has closed permanently due to the pandemic. But we’ve also heard some... Read More

Business as a Platform for Change, Small Business, Leading Through Change

Jun 17, 2020 By Dr. Jose Quesada

Why Member Engagement Matters More Than Ever

Despite the pandemic, members continue to have high expectations for payers. Though call centers are experiencing surges in their normal volume, members still want rapid, accurate responses to their questions and concerns. They want to connect on their preferred channels and engage in personalized,... Read More

Customer Engagement, CEO, Healthcare & Life Sciences, Health Insurance Carriers, Health Cloud

Jun 16, 2020 By Chelsie Groslie Cheney

How To Grow Your Professional Services Business During Tough Times

Accountants. Consultants. Lawyers. These professions have one thing in common: they put their clients at the center of everything they do. As a top 25 CPA and advisory firm, Eide Bailly entered this pandemic committed to helping our clients navigate an uncertain future, even as we were facing the... Read More

Customer Engagement, Sales, Sales Cloud, Financial Services, Leading Through Change

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Improve the Many Ways You Can Market From Home

How One Restaurant Used Its Tech Stack and 3 Extra Feet of Kitchen Space To Expand Nationally

Black Leaders Speak Out on Ways To Change Racial Injustice

4 Advertising Strategies That Work in a Downturn

Why Our LGBTQ+ Community Needs To Show up for Black Rights

9 Hacks To Help Your SMB Continue Excellent Customer Service

Small Business Optimism: How Our Grant Recipients Are Adapting To New Challenges

Why Member Engagement Matters More Than Ever

How To Grow Your Professional Services Business During Tough Times

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First