360 PERSPECTIVES

How To Connect Silos
and Put Customers First

May 26, 2020 By Matt Jaffe

How Accenture Is Outmaneuvering Uncertainty

In the last few months, millions of business leaders have had to figure out how to pivot their companies quickly to adjust to the ever-changing COVID-19 crisis. But imagine leading a 500,000 person company, with offices in over 200 cities across 50 countries worldwide, and moving with enough speed... Read More

CEO, Digital Transformation, Leading Through Change

May 26, 2020 By Rebecca Saar

What Is a Salesforce Admin?

Editor's note: This is one of our most popular posts, so we've updated it with the latest information and resources. Sometimes a piece of technology seems to be used at every company. Knowing how to use that technology can help a person’s career. It can give a job candidate a distinct advantage... Read More

Careers, Digital Transformation, IT, Leading Through Change

May 26, 2020 By Elizabeth Pinkham

Entering the Next Phase of Recovery: Reopening Our Offices in Korea, Hong Kong, and China

This week, we took the next step of our recovery journey with the reopening of our offices in South Korea, Hong Kong, and China, building on the plan we shared earlier this month on how we’re going to welcome back our employees with the help of Work.com. You might be wondering, why now and what... Read More

Future of Work, Salesforce Ohana, Leading Through Change, Reopen Safely

May 26, 2020 By Katie McBeth

3 Ways Small Businesses Can Regain Financial Stability

QuickBooks, a Salesforce partner, wrote this article. This past March brought two of the largest one-day point drops in the 120-year history of the Dow Jones Industrial Average. Due to this market volatility, small- or medium-sized businesses (SMBs) may justifiably feel uncertain in the current... Read More

Digital Transformation, Leading Through Change, Small Business

May 24, 2020 By Ari Bendersky

Legendary Rock Star Chrissie Hynde on How We Can Be Better Citizens of the World

Welcome to another edition of B-Well Together, a 30-minute webinar series, highlighting tips, resources, and coping skills from leading wellbeing experts to support you and your families. Prior episodes featured acclaimed “On Being” host Krista Tippett, renowned primatologist Jane Goodall, and... Read More

Leading Through Change, Salesforce Ohana

May 23, 2020 By Shonnah Hughes

How Emotional Intelligence Increases Customer Loyalty

Customer service representatives and social media users are no strangers to the growing phenomena of “cancel culture.” As humans, however, we crave interaction and acceptance. So why is it now common to cancel services after a single negative interaction? How can we use emotional intelligence (EQ)... Read More

Customer Engagement, Customer Service, Customer Experience, Leading Through Change

May 22, 2020 By Gareth Jones

Inside Wunderman Thompson’s 5-Day Sprint to Create a Virtual Music Festival

Gareth Jones is Senior Vice President and Global Marketing Director of Wunderman Thompson, a WPP company, and a Salesforce customer. There’s an old saying that the best way to innovate is to have a good idea and not enough time to execute it. My digital agency Wunderman Thompson experienced that... Read More

Business as a Platform for Change, IT, Marketing, Marketing Cloud, Platform, Leading Through Change, Customer Experience

May 22, 2020 By Joseph Kubon

Collaboration, Communities, and Communication: SWBC’s Plan for Success

SWBC, a Salesforce customer, wrote this article. If you’re in the financial services industry, you may have heard of SWBC — a diversified financial services company that’s been in business for nearly 45 years. Headquartered in San Antonio, the company provides a wide range of insurance, mortgages,... Read More

Digital Transformation, CEO, Leading Through Change, Financial Services

May 22, 2020 By William McCullough

Restaurants in Crisis? Ventura Foods to the Rescue

Ventura Foods, a Salesforce customer, wrote this article. When COVID-19 closed restaurant doors across the country, communities lost an essential source of both sustenance and connection. Even worse, some restaurant owners now face permanent closures, and their employees no longer have jobs. My... Read More

Business as a Platform for Change, Commerce, Marketing, Consumer Goods, Leading Through Change, Social Media Marketing

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

How Accenture Is Outmaneuvering Uncertainty

What Is a Salesforce Admin?

Entering the Next Phase of Recovery: Reopening Our Offices in Korea, Hong Kong, and China

3 Ways Small Businesses Can Regain Financial Stability

Legendary Rock Star Chrissie Hynde on How We Can Be Better Citizens of the World

How Emotional Intelligence Increases Customer Loyalty

Inside Wunderman Thompson’s 5-Day Sprint to Create a Virtual Music Festival

Collaboration, Communities, and Communication: SWBC’s Plan for Success

Restaurants in Crisis? Ventura Foods to the Rescue

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First