360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Jun 16, 2020 By Matthew Cameron

Help Customers Navigate Financial Uncertainty With Connected Digital Banking

Banking providers around the world are helping millions of people and small businesses manage tremendous financial uncertainty amid COVID-19. Though banks have risen to the challenge with remarkable ingenuity, the crisis underscores the need for them to accelerate their digital transformations. The... Read More

Digital Transformation, Customer Service, IT, Leading Through Change, Financial Services, Financial Services Cloud

Jun 15, 2020 By Jessica Ding

Drive Impact and Engage Shoppers With Social: TOMS Shows You How

Let’s face it: we’re all glued to our phones. Lockdowns across the globe have seen 70% of us spending more time on our smartphones, while 45% of us have increased our social media intake. And we’re not just using social networks to keep in touch with our loved ones. We’re also spending more time... Read More

Leading Through Change, Customer Engagement, Commerce, Marketing Cloud, Retail, Customer Experience, Social Media Marketing

Jun 14, 2020 By Katie Logan

Piedmont Healthcare Relies on Technology To Prioritize Patient Care

This article was written by Piedmont Healthcare, a Salesforce customer. As community anxiety about the COVID-19 pandemic grew, we — like many healthcare providers across the U.S. — saw the number of inquiries to our call center skyrocket. Many calls were from people with questions about how the... Read More

CEO, Digital Transformation, Leading Through Change, Health Cloud, Healthcare & Life Sciences, Providers

Jun 13, 2020 By Michelle Polizzi

4 Easy Ways Your Small Business Can Show up Better Online

Many SMB owners are coming to a collective realization that the world has entered a permanent global shift. But this shift has also provided an opportunity to pivot existing strategies and explore lean and creative offerings. In order to stay relevant, SMBs must create targeted, nimble strategies... Read More

Digital Transformation, Small Business, Leading Through Change

Jun 12, 2020 By Ayan Sarkar

What Insurers Can Do Right Now To Inspire Trust and Connect With Customers

The insurance industry has developed an industrial-strength capacity to deal with catastrophes. Yet, due to the ongoing COVID-19 pandemic, insurers face new challenges. How do you transition workforces to a work-from-home environment in a typically slow-moving industry that does not have the... Read More

Customer Engagement, Customer Service, Financial Services, Leading Through Change

Jun 12, 2020 By Anthony Morris

Now Is the Time To Alleviate Financial Stress for Families and Businesses

The rippling effects of COVID-19 on the economy has overwhelmed everyone. With the unemployment rate at 13.3%, people are trying to save their homes, their businesses, and support their families. Banks are flooded with customer requests to help delay debt payments or alternative financing options.... Read More

Customer Engagement, CEO, Financial Services Cloud, Financial Services, Leading Through Change

Jun 12, 2020 By Andy Peebler

How To Launch a B2B Commerce Storefront Fast

In a post-pandemic, digital-first world, B2B organizations need to accelerate their digital commerce strategy. After all, with declines in face-to-face selling, B2B commerce helps buyers get products on store shelves faster, and lowers the cost to serve. According to Forrester, companies selling... Read More

Digital Transformation, Commerce, Commerce Cloud, B2B Commerce, Leading Through Change

Jun 12, 2020 By Adam Blitzer

6 Ways the New Marketing Cloud Release Can Help You up Your Game

The latest Marketing Cloud release is now live! With each update, Salesforce Marketing Cloud builds on our promise to help marketers: unify and manage customer data personalize content and offers with artificial intelligence (AI) engage across every channel measure results The world around us... Read More

Customer Engagement, Marketing, Marketing Cloud, Seasonal Release

Jun 10, 2020 By Monica Bowie

8 Ways To Stand in Support of the Black Community

Recent events in the U.S. underscore what it is to be Black in America and around the world. As the global president of BOLDforce, our employee resource group (ERG) for our Black employees and allies — I am saddened and angry at the recent murders of George Floyd, Ahmaud Arbery, and Breonna Taylor.... Read More

Business as a Platform for Change, Salesforce Ohana, Equality

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Help Customers Navigate Financial Uncertainty With Connected Digital Banking

Drive Impact and Engage Shoppers With Social: TOMS Shows You How

Piedmont Healthcare Relies on Technology To Prioritize Patient Care

4 Easy Ways Your Small Business Can Show up Better Online

What Insurers Can Do Right Now To Inspire Trust and Connect With Customers

Now Is the Time To Alleviate Financial Stress for Families and Businesses

How To Launch a B2B Commerce Storefront Fast

6 Ways the New Marketing Cloud Release Can Help You up Your Game

8 Ways To Stand in Support of the Black Community

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First