Bobby Jania

3,500 Marketers Share Insights on Current Marketing Trends: Organizational Change, AI, and More

Jun 16, 2017 By Bobby Jania

3,500 Marketers Share Insights on Current Marketing Trends: Organizational Change, AI, and More

What do 3,500 marketing leaders worldwide think about current marketing trends? Salesforce Research surveyed global CMOs, marketing VPs, directors, and more to find the biggest trends that are shaking up the industry. This new research, published in the fourth annual "State of Marketing" report,... Read More

Marketing, Digital Marketing, Industry Report

Are the Marketing Automation Needs of B2B and B2C Marketers Different?

May 18, 2016 By Bobby Jania

Are the Marketing Automation Needs of B2B and B2C Marketers Different?

Whether you work in B2C, B2B, or B2B2C, marketing is marketing, right? Yes and no. While the different types of businesses can share somewhat similar marketing objectives, there are important distinctions-especially when it comes to choosing a marketing automation platform.At Salesforce, we're... Read More

Marketing, Digital Marketing, Marketing Automation

How to Safely Reopen Your Business

How to Safely Reopen Your Business

Reopen Safely

A Step-by-Step Guide for Returning To the Office

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PayPal Views Its Sales Team as Artists, and That’s Driving Great Results
By Karen Solomon

Woman uses mobile payment option at checkout

Data as the Driver: Lookalike Modeling and More To Help Your Brand Meet Customer Expectations
By Chris Jacob

Three business people with a desk in the foreground

7 Ways Vendor Consolidation Can Help Marketers Innovate and Save Money
By Lauryl Denega

The Importance of Digital Transformation in Times of Change

Digital transformation in times of change

Digital transformation in times of change

Research

Digital Transformation in Times of Change

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Ethical AI Can't Wait: 4 Ways To Drive Greater Equality in Your AI

Ethical AI can't wait

Ethical AI can't wait

Ethical AI Can't Wait: 4 Ways To Drive Greater Equality in Your AI

Send Your Emails at the Right Time: 3 Ways Data Can Increase Your Marketing ROI

Send Your Emails at the Right Time: 3 Ways Data Can Increase Your Marketing ROI

Do You Know Your Customer? 5 Questions for Communications Service Providers

Do You Know Your Customer? 5 Questions for Communications Service Providers

learn with trailhead

learn with trailhead

Learn With Trailhead

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