With over 7,000 stores globally, Luxottica is the world's leading eyewear company. One key to the company's success is the ability to analyze and understand their customers' purchasing behaviors and use that knowledge to deploy the best engagement strategies. According to Ryan McGuire,...
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Whether you're tackling a digital transformation project such as a new marketing platform or website relaunch--or something simpler like a refreshed email onboarding program or welcome series--the key to success is having a solid plan. Consider your last project. Looking back, what would you...
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Like any founders worth their salt, the women who started TheSkimm faced their fair share of skepticism in trying to raise capital and grow their brand. In a special keynote session to wrap up the last day of Connections 2016, they shared some of these moments with the same dash of sass and wit...
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It's estimated that nearly 75% of people in the U.S. seek healthcare information online, and about half of those turn to social media channels. Whether they're obtaining information on specific illnesses, making lifestyle changes, searching for specialists, gathering opinions on quality of...
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This week, we look at how personalized advertising content, driven by your own customer data, drives real results for both e-commerce purchases and for brick and mortar stores.
All of your digital content needs to be both personalized and relevant to your customers, and this holds true for your...
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Email is a powerful medium for marketers because it's personalized, high-ROI, and preferred by customers.
In fact, 60% of US consumers prefer email for receiving updates and promotions from brands, according to Marketing Sherpa. And 79% of marketers say email directly generates ROI.
So what does...
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What do we digital marketers do best? We run campaigns using email, paid search, display ads, retargeting and web content to drive people toward an online conversion-whether that's a purchase, event sign-up, or content download. Then we use a marketing automation or analytics tool to track...
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When you run a small business, you may sometimes feel as though you’re constantly fighting fires. You could solve one problem, only to turn around to face another. However, with just a little research and a small investment, there are some clever ways to avoid the major fires that could hinder...
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A year ago, digital marketers confirmed their belief in the value of social media marketing. Three of the top five areas where marketers planned to increase their spending involved social outlets.In our 2016 State of Marketing Report, we surveyed nearly 4,000 marketers to find out how the...
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