MOMENT MAKERS

The All-Digital NBA Fan Experience

Can't have fans in the stands? No problem for the Indiana Pacers
thanks to their engagement strategy.

Mar 01, 2018 By Blake Miller

How to Build Smarter Email Journeys in 2018

In 2018, marketers will be looking for better and savvier ways to implement artificial intelligence into their email strategies so they can build smarter email journeys for their customers. Before we dive into how, let’s look at why marketers want to make email journeys smarter. Put simply,... Read More

Email Marketing, Marketing Cloud, Marketing

Feb 26, 2018 By Scott Edmonds

What are Consumers Doing on their Smartphones, Anyway?

Consumer are constantly evolving. And marketers? They might wish consumers would kindly slow down a bit. Change can be expensive. Most marketers are still crawling across the “digital transformation” finish line–they’ve only just implemented mobile friendly sites, personalization, and marketing... Read More

Marketing, Mobile Marketing, Mobile

Feb 16, 2018 By Kandice Carlson

If the Shoe Fits: How Rack Room Shoes Switched to Salesforce Marketing Cloud and Saw 777 Percent ROI

It’s no secret: brick-and-mortar businesses have been struggling in recent years. This isn’t because people have stopped shopping in stores. In fact, 87% of shoppers say they have visited a retail store in the past month. What’s new is that these days, 56% of all in-store purchases are influenced... Read More

Retail, Marketing Cloud, Marketing, Customer Story

Feb 14, 2018 By Devon McGinnis

5 Copy Editing Tips Every Content Marketer Needs to Know

They say that if you read all of Wikipedia’s English web pages it would take 17 years. If you’re part of a content marketing team, you are competing with infinite content in a world of shrinking attention spans. But you already know that struggle, because you likely obsess about bounce rate, time... Read More

Marketing

Feb 13, 2018 By Matthew Cameron

Marketing for the Savvier Banking Customer

Too often, banking providers’ marketing tactics revolve around simply offering cash rewards for opening accounts. One reason for this problem is that many marketers struggle to find and activate the type of data that would allow them to run more personalized campaigns that speak to the specific... Read More

Financial Services, Marketing

Feb 12, 2018 By Jason Perocho

Empower Your Partners to Provide Connected Marketing Experiences

Corporate marketers work tirelessly to build more dynamic methods of communication and provide exceptional customer journeys. Though corporate marketers can build a solid customer journey strategy for the larger corporation, they also need to ensure channel partners are using the strategy as well.... Read More

Marketing Cloud, Marketing Personalization, Marketing

Feb 09, 2018 By Sharadhi Gadagkar

MVPs Talk About Spring '18 Release!

We're just days away from the first Salesforce Release of the year - Spring '18 is generally available to all customers as of Monday, February 12th! We are excited to highlight all of the incredible features and functionality, and 3 easy steps that help you explore everything Spring '18 has to... Read More

Seasonal Release, Customer Service, Marketing, Sales, Small Business, IT

Feb 09, 2018 By Kandice Carlson

Brand Consistency for Franchises? Distributed Marketing from Salesforce Makes it Possible

Seventy-five percent of consumers expect companies to provide a consistent experience across every channel. In fact, 52% of consumers are likely to switch brands if its communications are not personalized or relevant to them. Meeting these expectations can be a special challenge for companies that... Read More

Marketing Cloud, Retail, Marketing

Feb 08, 2018 By Jim Eup

How to Help Financial Advisors and Insurance Agents Deliver On-Brand Marketing Content

In the financial services industry, one chink in the armor of a customer journey can spell disaster. While corporate marketing teams develop and approve on-brand communications, financial advisors, insurance agents, and brokers don’t always follow suit. These people on the front lines, who aren’t... Read More

Marketing Cloud, Financial Services, Marketing