Every year, the Super Bowl attracts millions of eager advertisers looking to get in front of viewers from all over the world. In recent times, the big game has gotten just as much attention for its commercials as it has for its athleticism.
We know this is true not only from TV viewership data, but...
Read More
This week on the latest Marketing Cloudcast episode we dive into the world of Product Marketing. We talk with Eric Stahl, Product Marketing veteran and Salesforce Marketing Cloud's Senior Vice President of Product Marketing. We’ll learn how Product Marketing impacts key components of an...
Read More
The latest Marketing Cloud release went live on January 26‚ 2018. In this release, new features empower marketers with more personalization, enhanced productivity features, improved usability, and Einstein intelligence throughout the platform.
Save your spot in our upcoming webinar on February 8,...
Read More
Yesterday morning, Adweek published my piece on the trends that’ll propel marketers forward in 2018. You’ll often see many articles like this at the beginning of a new year, but some of them read more like imaginative guesses or wishful speculation rather than insights you can walk away with.
We’re...
Read More
The new consumer mandate is speed, and a brand new joint project between MyClever, Drift, Salesforce, and SurveyMonkey Audience has just found chatbots as fulfilling this very need. In the State of Chatbots 2018 research, it was found consumer feel chatbots are 35% better at answering both quick,...
Read More
Marketers love email. They love it because email has proven itself to be a dependable driver of ROI. Reports from eMarketer have put email’s ROI at 122% or higher.
So if email marketing is already such an effective channel, why should retail marketers change how they’re doing it? Is it really worth...
Read More
In this day and age where millions of daily internet users perform countless Google searches, marketers need the best strategies to boost their pages to the top of the search results.
Marketers must recognize how Google ranks landing pages and how to manipulate the content, organization, and layout...
Read More
The principles at the core of content marketing haven’t changed, even in light of some big changes to the Facebook News Feed. As Mark Zuckerberg explained, the News Feed updates are intended “to help people stay connected and bring us closer together with the people that matter to us.” Some...
Read More
While low prices may have been marketers’ unique selling proposition in the early 2000s, to win business now — and into the 2020s — they will need to shift focus to a new USP.
According to Walker Research’s “Customer 2020” report, customer experience will overtake price as a driving factor in...
Read More
