Jul 18, 2018 By Jessica Thiefels

The Difference Between Paid and Organic Marketing – and Why It Matters

Most businesses lump marketing into one big bucket. But it really falls into two categories: paid and organic. While these two can and do work in tandem, it’s important to understand their differences in order to leverage their strengths to the fullest. To help you do just that, we’ve provided a... Read More

Digital Marketing, Digital Advertising, Lead Generation, Marketing

Aug 23, 2017 By Jessica Thiefels

Nontraditional Team Outings to Build Stronger Bonds and Have Fun

Team outings are an important part of company culture, and one of the most popular ways for driving employee engagement, according to 2017 Employee and Engagement Loyalty Statistics. You may be thinking, great, we can plan a few more post-workday happy hours. Before you jump on the planning wagon,... Read More

Cloud

Jul 14, 2017 By Jessica Thiefels

How to Reduce Customer Service Burnout in a Digital World

Providing around-the-clock customer service is proving to be a challenge as companies shift their processes in response to digital trends. The “always-on” culture of consumers, largely created by social media and real-time updates, has now translated into 24/7 customer service expectations for the... Read More

Customer Service, Service, CRM

Jun 08, 2017 By Jessica Thiefels

5 Reasons Your Business Can't Afford Traditional Meetings

In business, the lines between time and money are constantly blurred, and no one wants to waste any of either. Meetings, however, waste both, to the tune of $37 billion annually, according to Fuze’s The Ugly Truth About Meetings. That number is astonishing, so much so, that it may be too far off... Read More

Cloud, Small Business

Feb 24, 2017 By Jessica Thiefels

How to Run Your First Paid Search Campaign

In many cases, we have to pay to play in today’s digital marketing world. If you want to be most effective with your money, however, it’s not wise to set up a campaign without knowing what works and what doesn’t. Especially because the process involves a lot of details: “The fundamentals of a... Read More

Marketing, Online Marketing

Oct 19, 2016 By Jessica Thiefels

How Fitness Trackers Can Make Your Sales Team More Productive

A health-conscious work environment is becoming the norm for many companies, and for good reason. Organizations that successfully implement comprehensive wellness programs see positive business outcomes and create thriving work environments for their employees. In fact, a study done by Harvard... Read More

Sales