Lead generation can get complex quickly, so let's establish the basics before we even consider mentioning any marketing apps from the AppExchange.
Aim Before You Fire
Before you campaign for leads, you need to figure out your target. Who are your current customers? Which titles...
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In France, cartoonists are seen as philosophers. Here in the states, I expect it’s more like clowns. But once you understand the nature and power of cartoons, you ought to view them as one of your most essential marketing tools.
The use of cartoons in marketing and...
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Online support centers are worthless if nobody is using them - that’s why you need to focus on driving traffic to your site. Not only that, if you’re not focusing on getting customers to your site, chances are you’re probably not thinking about self-service much to begin with.
Once you've...
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In the world of content marketing, Slideshare is an ideal social media channel. Like YouTube, it's a platform for uploading your content to an organized, visual space that anyone can access. And it's growing. It's one of the top 150 websites in the world with 60 million visitors a...
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Times are shifting, and so are prospects. Almost every day we read of yet another new method to grow our lead base, from industry experts' recommendations to niche software. Staying effective in lead gathering is not necessarily complicated or expensive, but rather it's a matter of paying attention...
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Step one: let go of your fear. Putting your thoughts on digital paper and publishing for the world to critique (for better or worse) can be intimidating even to experienced writers. The good news is that you don't have to be Shakespeare, or even J. K. Rowling, to write a successful post....
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In my last post I included a list of routine marketing tasks that could be delegated to automation software. But as formidable as this list of functions is, there is no tool to close the sale. Nor are there any tools that go beyond simple numeric scoring to determine the viability of a lead. For...
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So you've invested time and resources in a branded mobile app for your company. But how do you make sure customers not only download it, but also stay engaged with it over time?
Smartphone users have dozens of apps installed on their phones and competing for attention. An estimated 82 million apps...
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It's no surprise that video continues to be one of the most popular ways to share information. In fact, more than a billion people visit YouTube every month to watch over 6 billion hours of video content.
In addition, 2013 proved to be the year of micro or short-from video for the mainstream...
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