As marketers, we’ve undergone a significant amount of change during the past 20 years:
Enjoying the glory years of the Internet boom
Rising from the ashes when the Internet bubble burst
Shifting 100% of our focus to ROI (return on investment)
Allocating many of our resources to lead...
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Let’s say you have 100 prospects that you have spoken with over several months. They want to stay on your radar but do not want you to call them with the same message. They are basically asking for a little “nurturing love” from you. By doing so, it’s your way of saying you will always be there...
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Now that January is over, it's time to start executing and growing your social selling plans for 2014. This year is all about looking forward to the potential opportunities that lie in the ability to leverage big data, gain insight and isolate key posts on social media. Brian Solis refers to...
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Think back to when you were seven. The teacher announces the school year’s end-of-the-year open house, and you know immediately that this is one flier that absolutely needs to make it home to mom. This is the night you will get to parade your parents around your classroom presenting all of the...
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If you haven't overhauled your mobile strategy in the last year, you might as well be showing up to the hottest club in moon boots and a comb in your back pocket. Mobile marketing has quickly become the most integral part of the marketing mix landscape.
By following these best practices,...
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By now most marketers who have experimented with QR codes realize that these 2D barcodes are not going to be the "next big thing" that sends consumers running to scan everything in sight. To be sure, the novelty of QR codes has largely worn off, and that's a good thing. Now QR codes are...
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This article was originally published on the ExactTarget Marketing Cloud Blog.
As I write this, I'm now over three hours removed from the end of Super Bowl XLVIII, and I'm still on hold with the NFL to find out how I get refunded for the time I spent watching that game. Granted, if...
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After last year's massive social media win by Oreo, all eyes were on this year's big game to see which brands would have a break out social media performance.
While the real-time marketing magic of last year's game was missing, several brands used a well executed strategy to make a...
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As I write this, I'm now over three hours removed from the end of Super Bowl XLVIII, and I'm still on hold with the NFL to find out how I get refunded for the time I spent watching that game. Granted, if you're a Seattle Seahawks fan, you're in heaven right now, but if you're...
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