Remarkable content is now the most valuable marketing asset you own. Whether it’s an industry e-book, a customer case study, or a Slideshare presentation, original content generates leads. Here are tips to efficiently build your content and distribute it in an economical on-demand...
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It can be difficult to show traditional salespeople the value of social media. To many, social media can be a stream of disjointed, fluffy content without order or process, and many regard social as just another corporate initiative without much merit. How can you present social media in a way...
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Modern marketers understand they will have to up their efforts to connect with—and stay connected with—modern customers. They understand that we're past the stage when content was thought to be king. We're even past the point where we imagined context to be the number one concern. In...
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If content marketing isn't already a top priority, it should be. As most businesses are well aware, personalized, interactive marketing is critical to boosting web traffic and reaching customers. The big question marketers face in 2014 is not whether to include content marketing in their...
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If you're in the marketing industry, then you've probably heard the term "marketing automation" by now - possibly more times than you can count. The automation industry is growing rapidly as more and more B2B marketers realize the benefits of a system that can cut down on manual marketing and...
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A customer community is a vital catalyst for businesses that want to differentiate based on customer experience. Vibrant communities create collaborative partnerships with customers, providing first-hand insight into their wants and needs, while simultaneously elevating the level of accountability...
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For marketing automation, the word “marketing” may be the star, but marketing automation has an equally large impact on sales, too. A common misconception surrounding automation is that it will only benefit the marketing team, while sales will be left with yet another system to learn how to use....
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Content marketing experts insist that businesses need to be customer-focused rather than product-focused. This is true; your content can’t be all about you or what you sell. In the B2B space, however, this can get confusing. Sales teams need videos speaking directly to the benefits of products to...
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As an entrepreneur, lead generation is central to your organization. Having the capability to consistently create new opportunities directly correlates to your bottom line and your ability to effectively scale your organization. So how do you steadily build lead pipeline, both economically and in...
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