Marketers are under pressure every day to prove the value of the work they are doing on behalf of their employers. If they can convince their bosses they’re delivering good, measurable business results, they have good job security. But if they fail to convince their superiors, there’s a...
Read More
Over the past few weeks, we've seen a number of great studies come out declaring that in 2014 marketers will be focused on customer data and retention more than ever before. ExactTarget's 2014 State of Marketing study confirms that, for the first time ever, "the top lifecycle challenge is no...
Read More
“There will always, one can assume, be the need for some selling. But the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.” So wrote preeminent business management consultant...
Read More
The most effective subject lines are those that are straightforward and predispose openers to click through and convert. However, creativity does have its place.
Whether you’re projecting your brand’s attitude, promoting a non-sales message or engaging in some newsjacking, creativity in less than...
Read More
Less than a month after the release of tailored audiences, Twitter announced yesterday that the feature will now help brands advertise to groups of current and potential customers more flexibly by utilizing CRM and email databases. ExactTarget Marketing Cloud is proud to be one of the select...
Read More
A month ago, if someone had asked me to list my favorite mobile app, I would have listed a lifestyle app like Yelp, Evernote, RunKeeper, Spotify or Waze. Each of these apps help me solve daily challenges of a busy life- such as, where to eat, how to track my workouts and how to outsmart...
Read More
Although marketers want to create tons of video to meet the ever-growing demand from savvy and independent customers, good intentions have yet to translate into measurable results for most. My bet is that you’ve created a bunch of videos, but you’re not sure if they’re contributing to the bottom...
Read More
In general, the most effective subject lines are straightforward and predispose openers to click through and convert. But creativity does have its place.Creative language can differentiate non-promotional from sales-oriented messages. It can give your emails the edge-especially when your subject...
Read More
The time is now: every marketing touchpoint must be orchestrated for a mobile experience. If you need the stats to know it's true, consider that smartphone ownership in the US is now trending over 60%, and mobile email opens are now resting comfortably at 51%. Customers increasingly turn to...
Read More
