How we communicate and find information is constantly evolving. We see this with social media, with mobile messaging, and with recent upgrades to Google search and their Hummingbird search algorithm. Yet, with all of these new mediums, email newsletters continue to provide the consistency and...
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"The joy of Instagram: you didn't have to be there," Harper's BAZAAR editor Laura Brown tweeted recently. Hers is a succinct summation of Instagram's greatest strength, and in large part, the reason that fashion brands have had great success with the visual media app: it...
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There’s a new couple in town this Valentine’s day. They may not be the likeliest of Valentines, but they’ve been spending a lot of time together lately….and things are starting to happen….
Meet Ms. Marketing and Mr. IT. Once upon a time there was barely a flicker between them. She worked on the...
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Over the course of my career as a copywriter for a tech company, I have encountered more hideous, meaningless industry buzzwords than I can recount. They're everywhere! In webinars, blogs, white papers, the social media streams of top thought leaders and experts, on calls with vendors. It's hard...
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If you’re like most entrepreneurs, you’re always thinking about ways to generate new business for your company. One of the most effectives ways to create these opportunities is through blogging. Blogging increases your search rank, generates leads, and helps you build trust with...
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In a recent webinar, Ken Krogue, Founder and President of InsideSales, and Derek Grant, Director of Sales at Pardot, joined forced to discuss how marketing and sales can work together to tackle the lead nurturing process. Together, the two teams have the power to shift lead nurturing into overdrive...
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During our recent webinar on CASL, we got a number of questions that we were unable to answer. Today, I will try to answer some of those questions which centered around the concept of consent.
As we begin, let me start by reminding people that I'm not an attorney. You shouldn't accept...
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During the busy shopping month of December, we abandoned shopping carts at more than 100 major online retailers. Only one-fifth of them followed up with a triggered email to try to get us to complete our purchase.
The low adoption of shopping cart abandonment emails presents retailers with a...
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Nothing is more valuable than knowing what a prospect really wants. Fortunately, B2B marketers are growing increasingly adept at discovering intent and leveraging it to accelerate revenue. Analyzing Google AdWords keywords, specific page visits and content downloads are just a few of the ways that...
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![15 Marketing and Sales Buzzwords We Love to Hate [Infographic]](https://brandcdn.exacttarget.com/blog/uploads/2014/06/love_and_hate_w10241.jpeg)
