I've been asked that question a lot lately. "What's a cartoonist doing writing a book about sales?"
First of all, I'm not just a cartoonist. I'm also a DMA Hall of Fame-nominated marketer. I've created countless record-breaking campaigns for some of the...
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Marketers want and need to use written materials to communicate to their target audience. And they can learn a lot from those who do it for a living, copywriters. In his new book, Write Everything Right!, Denny Hatch takes the reader through a master class on writing effective copy.
The book is an...
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It's that time of year again, when weeds start popping up all over our yards. While they're mostly seen as nuisances, it turns out weeds have a lot to offer anyone pondering a growth strategy for their business.
Think about it. The mission of weeds is to dominate space. They're masters...
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A good friend of mine recently confided that she was excited about an executive sales job she was interviewing for, but the prospect of cold calling on CEOs was causing her a great deal of worry. I had just the opposite reaction. “I love cold calling on CEOs,” I...
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Salespeople have a love-hate relationship with voicemail, tilted heavily toward the negative. While it is convenient to have a machine reliably answer incoming calls at any hour of the day, leaving your messages with a cold, computer-driven device can be daunting. Particularly since many people...
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In France, cartoonists are seen as philosophers. Here in the states, I expect it’s more like clowns. But once you understand the nature and power of cartoons, you ought to view them as one of your most essential marketing tools.
The use of cartoons in marketing and...
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