I admit it: I have a huge #brandcrush on Audi. I love just about every car and marketing move they make. But even if you don't have a thing for this particular brand, you can take a page from the company's use of Instagram and apply the practices to your own brand's Insta-presence.
So, what's to...
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Last week, Facebook announced the rollout of a new opt-in feature called "Nearby Friends." As its name suggests, the new feature allows you to discover if friends are nearby or precisely where they are located using location sharing from your iOS or Android device.
A number of potential...
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Like most triggered emails, anniversary emails also generate strong returns. It's kind of a broad category, since they can celebrate a wedding anniversary, the anniversary of a product purchase or a first purchase, or mark the number of years that a subscriber has been with you. All of them,...
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While CAN-SPAM may be old-hat to many email marketers, this industry is one of rapid change and growth with new faces joining every day. Because of this, it's always good to brush up on the requirements and keep current.
What is CAN-SPAM and what does it stand for?
The CAN-SPAM Act regulates...
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Putting on a conference or an event isn’t easy. It is a lot of hard work and dedication. Until recently, marketing centered on cultivating targeted lists and relying on speakers to entice attendees to come and hear them speak. Marketing relied heavily on other people selling an event that you had...
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Facebook recently dropped $19 billion (thats a nineteen followed by nine zeros) to acquire WhatsApp, a popular instant messaging service.
The WhatsApp purchase left many industry watchers scratching their heads, until they realized that the service reaches approximately 450 million active users...
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It is pretty well known that at salesforce.com, we love our events. In a year, we host hundreds that range in size and audience, all connecting people live in a meaningful way. Whether it is an executive round table, a regional tour event, a fifteenth birthday party, or Dreamforce, we see and feel...
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Do your legs shake uncontrollably when you're in front of the group? Do you blush and start to sweat? Do you talk with your elbows glued to your side and your hands flopping around in front of your chest?
If you said yes to any of these questions, don't worry,...
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Earlier in April, Amazon staked their claim on shopping lists everywhere by announcing the Amazon Dash. Simply put, it's a stick you can speak to or scan a barcode and POOF - that item is now logged to your AmazonFresh* order and delivered right to your doorstep. Grocery shopping may not be the...
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