Are you throwing away half of the money you spend on marketing? Probably. And, I am not talking about leads that go to sales only to find their way into a black hole. That happens, but is a problem for another time. What I am talking about is wasted spending on marketing programs that...
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SoftwareAdvice recently completed some very telling research about organizations buying marketing automation for the first time. With this research, they sought to find out what drives organizations to purchase marketing automation, and what’s fueling growth in the...
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What are optimal file sizes in email-for images and overall email weight-and what size targets ensure a good user experience? Here are a few tips gleaned from our experts to make sure you're doing it right.
Weight of Email Code Files The size of an actual HTML file for email should be below 102...
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If you’re at all familiar with Dale Carnegie’s writings and lectures, you’ll know that there are fundamental steps to winning over a person's loyalties. Listening to them, smiling at them, and talking about their interests are just three of the many ways that you can make someone feel...
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Mark Zuckerberg presented at Facebook's third f8 Developers Conference in San Franciso earlier this week and he highlighted a few interesting trends. The social network is definitely maturing and getting more serious. Listening to him talk made me feel like this event was a major turning point...
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Video in email is always a much debated topic, as methods and support vary. LiveClicker and Beachbody put on a webinar yesterday addressing this very topic-and I think you'll be pleased to see how methods for implementing video are becoming more common.
Why use video in email at all?
During...
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Are you stumped on how to find business-to-business (B2B) leads this year? You’re not alone. According to a study from Marketing Profs, 78% of B2B marketers say generating B2B leads is one of the biggest challenges they are facing in 2014. But don’t despair – we have good news for you.
We rounded...
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LinkedIn is having a breakthrough year. Take a look at these just-released numbers:
300 million registered users (up from 277 million at the beginning of this year)
LinkedIn anticipates 50% of traffic will be mobile by 2014's end
A more evenly split user base by gender: 56% male and 44% female...
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For six years, brand marketers, social strategists, media planners, and retail marketers have gathered in the heart of Austin, TX to discuss the future of social marketing and user-generated content. This year, marketing executives and decision makers across industry verticals will meet again from...
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