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Drew Beechler
I am a Content Strategist on Salesforce's Content Marketing team. I currently manage the Salesforce Marketing Cloud Blog, content marketing data analysis & reporting, and breaking into new content areas. I have a passion for startups, digital marketing, and advertising. I also would consider myself a music, film, and sports enthusiast in my free time.
Every month, Litmus, an email marketing testing and analytics software, analyzes and publishes the latest data on email client market share from their system. They've been tracking email opens across a different devices and clients for over four years.
Their research has seen the...
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Super Bowl XLIX is officially in the books. The New England Patriots have been named World Champions once again, Katy Perry wowed the world riding in on a lion, and many people now understand what it is that GoDaddy.com actually offers. After a night of parties, cheering, and some of the most...
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We recently launched the 2015 State of Marketing. In the report we surveyed over 5,000 marketers globally and asked about their budgets, priorities, channels, strategies, and metrics for 2015.
We researched the most pressing business challenges, the top areas for increased spending,...
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We are excited to announce that the first Marketing Cloud release of 2015 is officially live! There are many new and exciting features that you should know about. We are making tremendous progress on delivering on our vision of a fully integrated Marketing Cloud that helps marketers optimize and...
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As I've written before, social media can be a great place to generate new leads. Your organic social reach, though, typically will reach people who have already heard of your brand and products. Social ads can be a perfect solution to augment your social strategy and bring in...
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If there are two things always on a salesperson’s mind, it’s closing more deals and closing them faster. Sales reps are always looking to be more effective and get to “yes” faster.
Here are some quick tips to help accelerate your sales cycle and close deals faster.
1. Nurture your leads....
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According to comScore, 176 million people in the U.S. owned a smartphone as of November 2014. That’s over 50% of the entire U.S. population that carries a supercomputer in their pocket. Sales, customer service, marketing, and every other part of your business is being revolutionized by...
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This week CES took over Las Vegas. Amid the celebrity sightings, guest speakers, concerts, and driverless cars, the top consumer electronics brands in the world all converge for one epic week of product announcements, keynotes, smart "things," and selfie sticks.
The reoccurring themes...
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Today’s marketing leader must be more agile, data-focused, and customer-obsessed than ever before. For The State of Marketing Leadership, a joint research report from LinkedIn and Salesforce Marketing Cloud, we surveyed more than 900 senior-level marketers on LinkedIn to learn what’s top-of-mind...
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