Over on the Word to the Wise blog, Laura Atkins points out that Yahoo has recently implemented a new DMARC policy of "p=reject." This has made choosing the right from address more important than ever.
Briefly explained, DMARC (Domain-based Message Authentication, Reporting & Conformance) is a...
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Spring has finally sprung after a long winter, and it’s time to get rid of those dust bunnies just as we did our winter coats. This year, clean more than just what’s on your office floor - take a stab at doing some internal cleaning as well. Sweep the floors, clear your mind, de-clutter your...
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If nothing else, March Madness is appropriately named. For three weeks at the beginning of the spring, men and women across the country shake off the cold of the past winter, drop what they’re doing, fill out a blank bracket and proceed to go absolutely nutty for college basketball.
In fact, it’s...
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We are living in the social age. Don’t believe it? Well consider these stats: as of September 2013, 73% of online adults use social networking sites. In addition, 27% of time spent online is on a social network.
While traditional customer relationship managment (CRM) focuses on direct advertising,...
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Space – no not the Star Trek variety as in “Space – the Final Frontier," but the gaps in conversation that you need to leave when speaking to someone.
Let me start with this: The only way we can express the worth of our own opinions is by valuing the opinions of others.
Too many...
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The CMO’s responsibilities vary wildly across companies and industries, but the majority of CMOs know they must adjust quickly—and redefine their own roles independently, because marketing is a vastly different discipline than it was even five years ago. If technology inherently disrupts,...
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You’re busy, I know.
You don’t need constant chirping from marketers like me about getting on board with content. You’ve got stuff to sell.
But hear me out. Content marketing can be your best friend when wooing deals—and you don’t need to upend your calendar to start using it. In fact, you need 20...
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Where do we start with mobile optimization? We know that giving subscribers a more legible and usable experience on mobile allows them to engage and convert more easily, but how do we start down that path? Read on for tips to improve your content and design for mobile readers.
1. Gather data about...
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No two CMOs are alike in how they drive innovation and growth. I've seen fellow CMOs disrupt, solve problems, and dismantle silos in a number of ways, all with the end goal of answering the changing consumer demands and increased technology needs that shape our digital landscape.
But among all the...
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