If you haven’t heard about Minecraft by now, then you must have been hiding under a 16-bit block for the last few years.
The Swedish "open world" game centered on breaking and placing blocks has taken the world by storm, with over 14.7 million people having purchased and played...
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Lead nurturing is powerful not only for its ability to automate personalized messages (sounds like a bit of a paradox, right?), but also for its ability to help both your sales and marketing teams. But before you start deploying your nurturing campaigns, it’s important to have a solid understanding...
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MMS, LBS, MTM, short code, long code, shared code-the list goes on. Already have a headache? Acronyms and buzzwords run rampant in the world of mobile marketing and it's difficult to keep them all straight. Here's a quick look at some common mobile marketing terms explained:
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We have recently started using tools such as LiveClicker and VidYard to stream videos in our SPARK email newsletter and we're seeing great results. This prompted me to wonder, what about audio streaming in your email marketing? I would normally link to a landing page and play the audio from there...
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Thanks to social media, customers can now quickly and easily share their experiences with millions of people online. This includes feedback about companies everywhere, both positive and negative. It’s a powerful tool that creates transparency for both business and consumer alike.
There’s no better...
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If you’re in sales, you’re probably tired of receiving unqualified leads from your marketing team — and if you’re in marketing, your sales team’s dismissal of marketing leads has likely gotten quite tiresome. When it comes to the tension between these two teams, poor lead quality is one of the...
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Our recent CMO research looked at the current state of the CMO role, specifically at areas of increased expectation that come along with the digital age. We honed in on five areas where CMOs have more responsibility than ever before, and provided ideas for how the most innovative marketing leaders...
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"Fashions fade; style is eternal," said the late, great Yves Saint Laurent. This sums up where I think the fashion industry fails us as consumers. The mainstream fashion media pushes a certain look, which is no more apparent than when flipping through the many editorials styled with looks...
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54% of companies plan to increase their content marketing teams, however, 83% say finding those hires is a difficult task. These stats and more come from a recent study by content marketing software provider, Kapost, which shows the huge growth potential of hiring in the content marketing...
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