Traditional marketing techniques, such as paid advertising, have worked for businesses for decades. However, the rising costs of these traditional routes have left small businesses struggling to keep up with the giants. Search Engine Optimization (SEO) allows your small business to stay competitive...
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The Internet of Things, commonly abbreviated as the IoT, was first conceptualized and named by Kevin Ashton back in 1999. Within just a few years, this concept became a reality. Mobile smart devices were only the beginning. Halfway through the first decade of the new millennium, connectivity began...
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Marketing is a lot like fishing. Hopefully prospective customers have a more positive experience than a captured trout. But similarities certainly exist between angling for fish and angling for leads:
You identify your target.
You prepare your tools.
You scope out your environment.
You bait your...
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There was a time when data was available to only the select few: There were analysts, and then there was everyone else. These data analysts worked directly with the numbers and statistics that most everyone else preferred to ignore. Charting trends, forecasting possible events, and creating...
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The National Center for Education Statistics (NCES) projects that over 1.8 million students will graduate with a bachelor's degree in 2015. Despite this, and despite the fact that youth unemployment rates were at 11.9% as of February 2015 (more than twice the average national unemployment rate),...
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With new digital advancements forever changing the way businesses operate, some fear exceptional customer service may soon become a thing of the past. Here are four customer service skills that are being neglected in the digital age, and how to regain them....
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In today’s ever-changing business climate, keeping your customers is important to your organization’s success. This is especially challenging for small businesses that often lack the staff and resources required to provide necessary support for current and potential customers. One solution is using...
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A successful marketing process identifies viable marketing opportunities, and then helps to develop a strategy for taking advantage of those opportunities to connect with customers and increase profits. However, not all marketing processes are effective. To ensure your marketing plan is worth the...
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Your business may be small, but that doesn’t necessarily mean it can’t accomplish amazing things. Learn how to turn your big vision into reality by focusing on these key factors.
According to the most recent United States census data, over 50% of the working population (approximately 120 million...
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