A new way to connect businesses with their markets is rolling out across the Internet. Live video builds on the success of social media and content marketing. It gives businesses a whole new way to deliver valuable content to large audiences, and it does it in a way that contains both built-in...
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Success is often painted as a straight line. Small achievements lead to larger achievements. Offices grow, together with staffing levels, turnover and profits. What begins as an idea, becomes reality in a spare bedroom and after a few years is taking over an entire building and closing...
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Shakespeare said that brevity is the soul of wit. He would have loved Twitter. Nowhere do you find more wit, and nitwits, attempting to say something important with constraints that go against our natural bent to communicate.
With billions of tweets posted over the last nine years, Twitter has...
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People give back for a myriad of different reasons. Whether it is because they are passionate about a cause, love to pay it forward, or they like how it makes them feel afterwards. Or, it could be because of a sense of obligation and they do it to save face in front of their coworkers. Whatever...
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I'm frequently asked what the fastest way is for someone to build a business. It's usually positioned like this: "What would you do if you were starting over today without the contacts and associates you have made over the years?"
My answer has remained consistent...
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Social media can be the biggest productivity time suck in the world, or it can propel your business to the next level. You choose.
Do you contract out your company’s social media work out, or do you enjoy working it yourself? There are a few tips and tricks to staying productive, working...
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That old sound of the cash register ringing in sale after sale was every brick-and-mortar business owner’s dream. Sales coming in the front door meant there was money in the cash drawer. You don’t necessarily get that same thrilling sound when you have an Internet business. The thrill is there,...
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Putting on a conference or an event isn’t easy. It is a lot of hard work and dedication. Until recently, marketing centered on cultivating targeted lists and relying on speakers to entice attendees to come and hear them speak. Marketing relied heavily on other people selling an event that you had...
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If an Internet connection can be likened to the front door of a house, we can have fun getting metaphorical with the various rooms in the house. The home office is where work gets done. The kitchen is where thought leaders are cooking things up. And the bathroom is the wasteland of terrible...
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