Not really. But do I have your attention now? In the our current zombie apocalypse-obsessed culture, it has become cool to announce things as "dead." You've read the headlines: Direct Marketing is Dead! Email is Dead! Facebook is Dead! Our very own @jkrohrs has an entire keynote dedicated to the...
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On April 22, AOL announced that they are now publishing a "p=reject" DMARC policy. Yahoo had already implemented a similar policy as of April 7th.
What does this mean for ExactTarget Marketing Cloud clients?
You CANNOT use the aol.com domain (or other AOL domains) in a from...
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As content marketing evolves from a product-oriented approach to a focus on telling stories and providing non vendor-specific information, marketers are acting more and more like journalists rather than salespeople.
Stuffing content with keywords or feverishly building backlinks is out, while...
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DonorsChoose.org is an online charity that makes it easy for public school teachers to post project requests, connect with interested donors, and teach students to code. Today, they will tell their story of how they use digital marketing to connect nearly 1.5 million philanthropists with schools in...
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If you keep up with the marketing and sales industries (and not just B2C, but B2B as well), then you’ve probably heard the phrase “customer-centric” at some point in your professional career. Modern consumers are changing the way that companies market and becoming a “customer company” is one way...
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Your customers are interacting with you in many ways. From Twitter and Facebook to emails, texting, and the web. And you're collecting valuable information about them and building extensive customer profiles with preferences, purchase history, and personal details like birthdates. How well, though,...
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Shopping at my local supermarket is always an exercise in self-control. The shelves of potato chips, chocolates and soda promise instant gratification. Sadly, they aren't the most nutritious fare. In contrast, the fruit and vegetable section at the far corner is wholesome, but it does require...
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Here are three growth metrics your business must track during 2014. These growth metrics are from the world of inbound marketing, not “dry” core metrics such as yearly revenue. These babies are born and raised in the online arena, determining the faith of your business’s online assets...
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Last week IPG Media Lab released a new report on messaging apps and how brands are experimenting with marketing campaigns on these new platforms.
Facebook's acquisition of WhatsApp for $19 billion brought significant coverage for the mobile messaging app industry as a whole. Ever since, brands...
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