Jul 24, 2017 By Chad White

Shopping Cart Abandonment Email Trends [infographic]

“Online shoppers abandoning their carts is a natural part of the buying process, but it’s also a high-value behavior that’s worthy of a response,” Salesforce points out in its 5 Blueprints for Building Smarter Emails. That report highlights eight “IQ Boost Opportunities” for your shopping cart... Read More

Marketing, Retail

Mar 28, 2017 By Chad White

Email Attention Spans Are Growing!

Attention is currency in the digital marketing world. And with more consumers blocking ads, skipping ads, and developing ad blindness, attention for your messages is becoming scarcer just about everywhere…but not in the email inbox. The average time spent reading an email increased by nearly 7% to... Read More

Marketing

Aug 01, 2016 By Chad White

Mobile-Friendly Email & Landing Page Trends for 2016 [INFOGRAPHIC]

Mobile-friendliness has become the default for digital marketers, as mobile behavior on the web and in email inboxes blow past their tipping points. The majority of email opens now take place on mobile devices, according to data from Litmus’ Email Analytics. And email marketers have responded to... Read More

Marketing, Marketing Cloud, Mobile

Nov 19, 2015 By Chad White

6 Tactics for Holiday Email Marketing Victory

Brands will be carefully monitoring their competitors’ email programs this holiday season, just as they’ve done in past years. However, they’re increasingly seeing a smaller and smaller portion of what their competitors are actually sending. That’s because of the growing adoption... Read More

Marketing

Jul 21, 2015 By Chad White

Mobile-Friendly Email & Landing Page Trends for 2015 [INFOGRAPHIC]

The joke is that it’s been “The Year of Mobile” for several years in a row now. What’s not funny is that consumer behavior has seriously outpaced marketer action when it comes to embracing mobile. Data from Litmus Email Analytics shows that we’ve reached a pretty stable state where roughly half of... Read More

Marketing, Featured

Apr 13, 2015 By Chad White

5 Blueprints for Building Smarter Emails

Subscribers are raising the bar on relevance. They’re tired of being treated the same as everyone else and they’re tuning out “one size fits all” messaging. They want brands to prove they’re paying attention by delivering the right content at the right time. In short, they expect smarter... Read More

Marketing

Apr 06, 2015 By Chad White

The Risks and Rewards of April Fools' Day Emails

It can be tempting to get in on the April Fools’ Day fun, but is it a good idea for email marketers to do so? On April 1, Matt Lindner of Internet Retailer Magazine asked me about this issue. Matt Lindner: Are you seeing more or fewer companies doing April Fools’ emails? Chad White: Over the years... Read More

Marketing

Apr 03, 2015 By Chad White

Blueprints for Smarter Emails: Salesforce World Tour in Boston

Tired of “one size fits all” messaging, subscribers are raising the bar on relevance. They want brands to prove they’re paying attention by delivering the right content at the right time. In short, they expect smarter emails. The good news is that marketers have the tools they need to rise to this... Read More

Marketing

Mar 30, 2015 By Chad White

Email Marketing: Is it Cheap or Does It Have a High ROI?

How you and—more importantly—your boss answer that question easily predicts the future success of your email program. Here’s Why… On the spectrum of email marketing investment levels there are two upward curves where incremental returns increase. Toward the low end of the spectrum, there’s a small... Read More

Featured, Marketing, Marketing Cloud