Peri McDonald

Peri McDonald

Peri McDonald is Director of Partner Marketing at salesforce.com.

How to Make Customer Success the Heart of Your Small Business

Jan 10, 2019 By Peri McDonald

How to Make Customer Success the Heart of Your Small Business

A 2017 Gartner report found that 81% of companies expected to be competing mostly or completely on the basis of Customer Experience (CX) within two years. Now that 2019 is here, are you taking time to make sure the customer is at the heart of your brand experience? Whether via service... Read More

Customer Success, Customer Experience, Small Business

Are Events in Your Marketing Mix? Make a Connection and Expand Your Reach

Apr 16, 2014 By Peri McDonald

Are Events in Your Marketing Mix? Make a Connection and Expand Your Reach

It is pretty well known that at salesforce.com, we love our events. In a year, we host hundreds that range in size and audience, all connecting people live in a meaningful way. Whether it is an executive round table, a regional tour event, a fifteenth birthday party, or Dreamforce, we see and feel... Read More

Featured, Marketing

How to Safely Reopen Your Business

How to Safely Reopen Your Business

Reopen Safely

A Step-by-Step Guide for Returning To the Office

Paint brushes in a can

PayPal Views Its Sales Team as Artists, and That’s Driving Great Results
By Karen Solomon

Woman uses mobile payment option at checkout

Data as the Driver: Lookalike Modeling and More To Help Your Brand Meet Customer Expectations
By Chris Jacob

Three business people with a desk in the foreground

7 Ways Vendor Consolidation Can Help Marketers Innovate and Save Money
By Lauryl Denega

The Importance of Digital Transformation in Times of Change

Digital transformation in times of change

Digital transformation in times of change

Research

Digital Transformation in Times of Change

Most Popular Stories

Ethical AI Can't Wait: 4 Ways To Drive Greater Equality in Your AI

Ethical AI can't wait

Ethical AI can't wait

Ethical AI Can't Wait: 4 Ways To Drive Greater Equality in Your AI

Send Your Emails at the Right Time: 3 Ways Data Can Increase Your Marketing ROI

Send Your Emails at the Right Time: 3 Ways Data Can Increase Your Marketing ROI

Do You Know Your Customer? 5 Questions for Communications Service Providers

Do You Know Your Customer? 5 Questions for Communications Service Providers

learn with trailhead

learn with trailhead

Learn With Trailhead

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