Looking ahead to 2019, marketers cite their number one priority and challenge will be to create real-time customer experiences. This has many marketers racing to buy the required technology to create those real-time experiences. The truth, however, is that — while needed — technology is not a...
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Millions of users rely on Grammarly every day to make their messages, documents, and social media posts clear, mistake-free, and full of impact. With just 200 total employees, Grammarly relies on customer experience to keep their 15 million subscribers happy and engaged.
Email customization is at...
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As companies race to win customer loyalty, they rely heavily on accurate customer data to personalize every experience. To gain loyalty, companies need to use customer data to provide seamless experiences and meet customer expectations — all while they build trust. Collecting and using customer...
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Data isn’t new; we’ve been using it for years. Big data, small data, social data — you name it. Data has even been deemed the “new oil.” We know data is already an essential tool in marketing — but the rules for how marketers obtain, leverage, and protect data is constantly evolving. Here are four...
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Seamless marketing integration appears to be daunting at the beginning. Marketing technology often promises products that work together, but in reality, the integrations require heavy lifting, expensive service packages, engineering resources, and constant input from your IT department, but in the...
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Today, 80% of customers say the experience a company provides is as important as its products and services, according to Salesforce's State of the Connected Customer report. When consumers say “experience,” they are not necessarily asking for immersive or interactive ads; instead, they expect...
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By now, you’ve read all the email marketing trends and predictions for the year ahead (personalization, dynamic content, interactivity). As you take stock of what worked and what didn’t in 2018, consider the base of your email marketing strategy. If your campaigns don’t follow your customer’s...
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Marketing technology has exploded. As of 2019, the Chief Marketing Technologist blog has found there to be over 7,000 marketing technologies, that is 45X more tools than we had in 2011! This leaves many marketers wondering, “What does a best-in-class marketing stack look like, and what should we be...
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Interacting with customers in real time is a priority for marketers, but it’s also a major challenge. Customers now have nuanced and sophisticated expectations for real time engagement from brands, which go far beyond timely social media replies. For marketers to engage customers in real time, they...
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