Few marketing tech categories have enjoyed as much instant attention as the Customer Data Platform (CDP). In less than 18 months, it graduated from "What's a CDP?" to a topic for RFP's without stopping for breath. A lot of our customers tell us they are intrigued but also somewhat...
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Customers expect relevant experiences from brands. I know because while I’m a marketer at Salesforce, I’m also a customer myself. Recently, I was notified by my bank that my debit card had been compromised. I was a bit worried that someone had gotten into my account, but luckily, my bank...
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Now is the perfect time to be a fan of the Indiana Pacers. (Bandwagon fans welcome.) The team is not only in the top third of their conference with whispers of playoff possibilities, but they’re also making major improvements to their full fan experience.
As with most improvements, however, the...
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In this episode, we talk with the Chief Marketing Officer of Salesforce, Stephanie Buscemi. She dives into the four key takeaways from the Fifth Annual State of Marketing Report and shares her thoughts on what marketers should think about in 2019. According to Stephanie, "to be a really...
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Phew! You’ve read through all fifty best practices. Now what? (If you haven’t yet, download it here.)
We realize that fifty is a lot of content to consider, and we want it to be a useful resource for you and your team. Below, we’ve put together three tips for getting the most out of the e-book for...
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The email industry constantly changes, to keep up with what’s new can feel like an impossible task. However, email remains the highest driver of ROI. So, it is important to stay on top of the changes. Whether you’re getting started with email— or if you’re looking to improve what you’ve already...
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Every year around this time, marketers and business leaders use data to plan their upcoming year. It’s a time of embracing change. That’s a good thing because there are a lot of major changes on the horizon. The future of marketing is not set in stone but based on these five statistics, you can bet...
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When companies give back, everybody wins. But turning a company into an engine of good requires more than a single “magic bullet.” Fortunately, Salesforce knows a thing or two about giving back. With one of the world’s most robust giving programs, more than 3 million hours of volunteering under our...
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The purpose of business is evolving. What was once a vehicle for profit is now a vehicle for change. At Salesforce, we believe the purpose of business is to improve the state of the world. One of the ways we’re doing that is with Salesforce.org Philanthropy Cloud, a platform that empowers employees...
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