COMMERCE

New Series: Becoming Retail

How to put people at the heart of digital transformation.

Illustration of Astro and woman with packages

Aug 26, 2019 By Sunil Rao

How to Go Direct-to-Consumer: What Consumer Goods Companies Need to Know

With threats like Amazon and fast-moving pure-play companies that seem to emerge in the market daily, consumer goods (CG) companies are racing to meet rapidly changing consumer expectations that have unglued the traditional product sales model. Add already existing pain points in the relationship... Read More

Commerce, Ecommerce, Industry Report

Jun 24, 2019 By Andy Peebler

How to Ramp up Your Team on a New Ecommerce Platform

Whether you're contemplating a switch to a new ecommerce platform or adding new commerce capabilities to your existing platform, enabling people is a really important topic. The first step is to determine which teams need to be enabled. Next, you will need to decide the best way to roll out each... Read More

Commerce, Ecommerce

Jun 14, 2019 By Andy Peebler

Ecommerce Architecture: When to Choose Headless Commerce, Declarative Solutions, or Ecommerce Templates

Ecommerce technology is evolving quickly, and online sellers have a variety of options when choosing an ecommerce platform. One of the key decisions to make is which type of front-end architecture to choose for your site. In other words, how do you want to create and manage what customers... Read More

Commerce, Commerce Cloud, Ecommerce

May 14, 2019 By Heike Young

Consumers Are Wary of How Companies Use Their Data: What Retailers Need to Know

Let's face it: Trust in how companies use consumer data has reached a low point. Today’s digital world revolves around companies collecting individuals’ data. In the early days of the internet, consumers willingly handed over their email addresses, birthdays, social media handles, and other details... Read More

Commerce, Ecommerce

Apr 09, 2019 By Heike Young

Nine Stats About the Retail Customer Journey in 2019

As we wind down this decade, the 2010s will be remembered for digital disruption in our everyday lives. For consumers, that disruption has yielded major shifts in how they browse for, purchase, receive, and return goods. To build better shopper relationships in 2019 and prepare for this year's... Read More

Commerce, Ecommerce

Dec 31, 2018 By Megan Hostetler

Keep Your Momentum Going: Ring In the New Year with Holiday Shopper Insights

Phew! You made it — congrats! You survived yet another holiday season. No, I’m not referring to travel nightmares or the boring conversations you had with your 3x removed cousin who lives to tell stories about his cat. I’m talking about the long hours, creative brain power, and top-notch execution... Read More

Retail, Holiday Readiness, Ecommerce, Commerce, Commerce Cloud, Marketing

Dec 12, 2018 By Lindsay Moore

Why the Product Detail Page Isn’t as Important as It Used to Be

Traditionally, the ecommerce purchase was completed in one place on a brand’s site — the product detail page, or PDP. After searching through product grids and category pages, shoppers would eventually direct themselves here to make the final purchase decision. But now, it’s safe to say that the... Read More

Content Marketing, Customer Journeys, Ecommerce, Commerce

Oct 31, 2018 By Jessica Bergmann

Holiday Readiness Series: 3 Ways to Maximize Mobile Performance

Here's how important the month of November is to the holiday season — by Cyber Monday, one-third of all holiday shopping will be complete. That's a huge chunk of a multibillion dollar pie. In addition, more than 60% of traffic during the month of November will come from mobile, which means... Read More

Commerce, Marketing, Holiday Readiness, Ecommerce, Retail, Mobile

Oct 04, 2018 By Rob Garf

It’s Critical to Be Wherever Consumers Are — Especially Brick and Mortar

I spent my formative years — both in childhood and the early days of my career — in brick-and-mortar stores. I’m clearly passionate, if not a bit biased, about the role that physical stores play in attracting both customer attention and dollars. With 90% of retail revenue still coming from stores,... Read More

Commerce, Retail, Retail Insights, Ecommerce, Unified Commerce