At Salesforce we believe that Trailblazers are, among other things, lifelong learners, innovators, and are often characterized by their willingness to take an unconventional path to success. That, in a nutshell, is John Freyer of Melissa & Doug, the 30-year old maker of classic wooden toys....
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Imagine a retail and being unable to find what you look for; products may be haphazardly arranged, or you are overwhelmed by choices without a guide. You leave frustrated and the retailer loses a sale. This happens online when you can’t find what you want. The culprit? Oftentimes, bad navigation....
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There are few things more important than a well-designed homepage. All at once, this front door to your business must be attractive, convey the essence of the brand, convey what actions a visitor should take and, of course, be simple to navigate. Oh, and it needs to do it in a few seconds....
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As a Principal Success Specialist, I spend a lot of time assessing the usability of global brands’ websites and making recommendations. I look at how easy is to navigate, discover products and get through the checkout process. One mistake I see brands make is that they fail to get the basics right....
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Ian Marquis, eCommerce Manager at Stonewall Kitchen, applies an artist’s sensibility to the form and function of its digital storefront, looking at customer interactions not in isolation as a sales conversion or interaction point but as moments that can come together to create something bigger, more emergent and ultimately more satisfying....
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Remember when consumers had just a few options for buying merchandise? Pre-internet, shoppers paid by cash, check or credit. Today, online shoppers have myriad digital options – one to suit virtually every demographic in every geography. Which raises the question: why do they pay that way?...
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In June we told you that mobile commerce was about to take a huge leap forward. Today it has, with Apple Pay for the web, giving shoppers the ability to make easy and secure payments in Safari on iPhone, iPad and Mac....
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Precious little has been said about the one thing that happens in every retail transaction regardless of where or how it takes place – the payment....
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