COMMERCE

New Series: Becoming Retail

How to put people at the heart of digital transformation.

Oct 02, 2018 By Joanna Beerman

Holiday Readiness Series: Take Your Social Strategy to the Next Level

Although October is all about football season, it’s important to keep your head in the holiday game. There’s no better time than now to get your social strategy ready for the gift-buying rush. After all, we’ve seen an 87% increase in the share of orders placed through social media over the last two... Read More

Retail, Holiday Readiness, Ecommerce, Marketing, Commerce, Service, Commerce Cloud

Sep 26, 2018 By Patrick Willer

Hyper-Personalizing Your Product Offering

The distinct boundary between Business-to-Business (B2B) and Business-to-Consumer (B2C) companies is evaporating as they now operate more like B2B2C companies. Never before have companies been able to get so up close and personal with consumers — that is, if they seize the opportunity to do so.... Read More

B2B Marketing, B2C Marketing, Best Practices, Ecommerce, Marketing Personalization

Sep 15, 2018 By Megan Hostetler

2018 Shopper Insights: How to Meet and Exceed Growing Expectations (Podcast)

If you are a retailer, you are likely struggling to keep up with the ever-growing expectations of your shoppers. Today, 75% of shoppers want personalized offers and 73% will switch brands for a better shopping experience, according to the Connected Shoppers Report. With this in mind, Salesforce... Read More

Retail, Retail Insights, Ecommerce, Commerce, Commerce Cloud

Sep 12, 2018 By Rick Kenney

Holiday 2018 Predictions: Mobile Will Ring Up Most Purchases for the First Time Ever

Preparations for this year’s holiday season began taking shape well before kids traded in their books for bathing suits. And now that the dust has settled on back-to-school shopping, retailers can turn their full attention to holiday planning. With less than three months away, what can retailers... Read More

Commerce, Commerce Cloud, Retail, Retail Insights, Holiday Readiness, Ecommerce

Sep 05, 2018 By Rick Kenney

The Cure for Retail Agoraphobia: Why Shoppers Choose Retailers, Brands, and Marketplaces

What’s keeping retail leaders up at night? The growth, innovation, and ubiquity of online marketplaces might top that list. You could even say the retail industry is experiencing an outbreak of agoraphobia — or the fear of marketplaces.... Read More

Retail, Ecommerce, Commerce, Retail Insights

Jul 11, 2018 By Vinod Kumar

Digital Commerce Benchmarks: Add-to-Cart Rate

The add-to-cart rate measures the percentage of sessions where a shopping basket was created; it is a strong signal (but not the final signal) of buying intent. For the purposes of benchmarking performance for global brands, we analyzed add-to-cart data for about 2,000 sites over a 4-year period, and we uncovered some interesting trends.... Read More

Commerce, Ecommerce, Shopper Experience

Mar 12, 2018 By Sara Fuhs

Small Ball: New Tools to Turn Browsers Into Buyers

How do retailers grow their online business? Often, it’s not with large, ambitious long-term projects but the quicker wins that almost always move the needle. That’s why retailers and brands need to focus on optimizing the “basics” of ecommerce. But the truth is that many retailers are missing opportunities for these quick wins.... Read More

Commerce, Retail Insights, Ecommerce, Social Media Marketing

UX Best Practice: The All-Important ‘Add-to-Cart’ Page

Mar 07, 2018 By Jeff Dearing

UX Best Practices: The All-Important “Add-to-Cart” Page

The ‘add-to-cart’ page is used by consumers as a tool for price comparisons, a shopping list or wishlist, a place to refine their product selections, and ultimately to make a purchase. ... Read More

Commerce, Retail Insights, Ecommerce, Best Practices

Feb 26, 2018 By Jeff Dearing

UX Best Practices: The Checkout Flow

Most retailers are focused, rightly so, on improving cart abandonment rates. But it’s equally important to understand what happens earlier in the process, when more than one quarter of shoppers abandon a site during the checkout process.... Read More

Commerce, Retail Insights, Ecommerce