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Andy Peebler
Andy Peebler is VP B2B Commerce at Salesforce. He guides the strategy for B2B Commerce at Salesforce, including product and surrounding ecosystem, go-to-market alignment and thought leadership with customers and industry stakeholders. Prior to Salesforce, Andy was EVP of Strategy and an investor at CloudCraze, theB2B Commerce company acquired by Salesforce in 2018. Connect with him on LinkedIn.
In a post-pandemic, digital-first world, B2B organizations need to accelerate their digital commerce strategy. After all, with declines in face-to-face selling, B2B commerce helps buyers get products on store shelves faster, and lowers the cost to serve. According to Forrester, companies selling...
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It seems that every CEO wants to move faster and be more flexible in ecommerce. Sometimes, this is a case of being a good, forward-thinking CEO. But often it's because of technology or tools that hinder speed and agility. These tools are too fragile to handle challenging use cases, or too...
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B2B commerce professionals are undergoing a reinvention — to focus more on digital customer engagement and service along with sales. This is driving growth in global B2B ecommerce, which Statista says will exceed $12 trillion in 2019, over six times larger than the B2C ecommerce market. Against...
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The market for B2B ecommerce grew 11% in 2018 to top $1 trillion. That huge number is expected to grow solidly as many manufacturers, wholesalers, and distributors that don’t yet have an ecommerce site — and there are a lot of them — plan to launch one within two years.
Salesforce has a different...
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I had an interesting conversation recently with a Director of Ecommerce at a global chemical manufacturer. He told me that the company’s adoption of its CRM system went through the roof after their B2B ecommerce infrastructure was connected to it. Their sales and service reps, he said, had...
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As a manufacturer, your customers expect digital self-service as a normal part of the B2B buying process. But what about your channel partners (e.g., distributors, resellers, and others)? Whether you realize it or not, they expect and need similar digital capabilities when they interact with your...
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You’ll never go wrong erring on the side of your customer.
As a B2B business, the voice of your customer (VoC) can provide a crucial competitive advantage as the B2B space goes increasingly digital. In fact, Gartner research found that 81% of companies say they will compete primarily on customer...
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If you’ve made the decision to embrace ecommerce, smart move. Digital commerce can significantly improve sales, loyalty, and revenue as B2B buyers continue to demand seamless B2C-like buying experiences online. In fact, one study found that 83% of B2B buyers will pay more to purchase with...
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