COMMERCE

New Series: Becoming Retail

How to put people at the heart of digital transformation.

Aug 25, 2020 By Erin Dorshorst

A Subscription Service Can Increase Your Bottom Line

As an uncertain holiday shopping season approaches, brands must find innovative ways to drive growth. One strategy that’s often overlooked: subscriptions. But companies that do build a subscription model often unlock more revenue ... Read More

Digital Transformation, Commerce, Retail, Subscription model, Ecommerce

Aug 20, 2020 By Holly Dresden

Sustainability in Commerce: How To Grow While Staying Green

As consumers choose digital-first shopping, going green isn’t just the right thing to do — it's good for improving your bottom line. Here's how to grow your ecommerce business through sustainable practices... Read More

Business as a Platform for Change, Commerce, Commerce Cloud, Sustainability, Retail, Ecommerce

Jul 22, 2020 By Jon Feldman

Everything You Need To Know About Headless Commerce (But Were Afraid To Ask)

There’s been a lot of talk lately about headless commerce. But like any manufactured term, the definition varies depending on who you ask. I spoke with retailers, analysts, brands, and technology vendors to pull together a working definition... Read More

Commerce, Commerce Cloud, Ecommerce, Retail

Jul 16, 2020 By Caila Schwartz

Shopping Index: Q2 Marks the Most Intentional Shoppers on Record

Q2 saw a surge of demand via digital across retail and consumer goods as many brick-and-mortar store closures took place nationwide. We asked ourselves, were consumers overcorrecting for the loss of brick-and-mortar and would Q2 usher in “normalcy”? Here's what we found... Read More

Commerce, Customer Engagement, Ecommerce, Retail, Research

Jul 16, 2020 By Kemberly Gong

2020: The Year Order Management Changed Forever

In this all-digital world, the importance of order management has never been so high. A delayed package or inaccurate delivery data could drive a loyal shopper to abandon your brand. Here are five new trends in order management, driven by quarantine, that will shape shopping forever.... Read More

Customer Engagement, Commerce, Commerce Cloud, Leading Through Change, Ecommerce

Jul 03, 2020 By John Winer

Built for Maximum Volume: Living Proof’s Ecommerce Performance

Living Proof’s direct to consumer strategy paid unexpected dividends when its traditional retail and salon channels closed during shelter-in-place orders. Online sales increased month over month 680% - YoY 240%- the majority has happened in the last two months ... Read More

Future of Work, Commerce, Commerce Cloud, Consumer Goods, Retail, Leading Through Change, Ecommerce, Customer Story

Jun 29, 2020 By David Berthy

Post-Apocalyptic Shopping and the Case for Optimism

With a roiling pandemic as a backdrop, we’re tasked with imagining the post-apocalyptic future of retail. Here are some possible scenarios. ... Read More

Reopen Safely, Commerce, Ecommerce, Retail

Jun 22, 2020 By Adi Kuruganti

Tips From a Lightning-Fast Launch: How GE Renewable Energy Scaled a B2B Commerce Site in Weeks

In a recent survey of 350 B2B leaders, 94% expected their growth to come from ecommerce. And with traditional sales channels at risk because of pandemic-related restrictions, it’s absolutely critical to focus on selling online. Here's why... Read More

Digital Transformation, Commerce, Commerce Cloud, B2B Commerce, Ecommerce, Leading Through Change

May 11, 2020 By Kemberly Gong

You Need to Uplevel Your Order Management System — Now What?

The COVID-19 health crisis accelerated the growth of ecommerce. In fact, digital revenue grew 20% year-over-year (YoY) in Q1 2020, according to the Salesforce Shopping Index powered by Commerce Cloud. When most of the country was under shelter-in-place orders, getting products to customers on their... Read More

Commerce, Customer Service, Commerce Cloud, Customer Experience, Ecommerce, Retail, Service