360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Sep 18, 2019 By Robert Lorenzen

PagerDuty CFO Shares Why Finance Teams Must Become Customer First

The customer experience has long been an important, contributing factor to a company’s success. But now an organization’s entire structure and emphasis are transforming based on the importance of the customer. It’s no longer all about just selling products — it’s all about the customer and building... Read More

Customer Experience, Digital Transformation, High Tech, Sales

Sep 12, 2019 By Ruthie Miller

Anatomy of a Unicorn Business and How to Become One

In the business world, a unicorn is a private company with a valuation of $1 billion or more. It’s a rare and extremely difficult moniker to achieve, and as of August 2019, there’ve only been 379 unicorn companies ever (here’s the list). In fact, experts estimate a new business has just a .00006%... Read More

Digital Transformation, Strategy, Small Business, Research

Sep 10, 2019 By Matt Evans

8 Tips for Succeeding in the Digital Sales Transformation

Over the last 300 years, we’ve gone through different industrial revolutions — steam, electricity, computing, and now intelligence. This Fourth Industrial Revolution introduces new technologies such as IoT, artificial intelligence, and data science. These technologies aid sales but also aid... Read More

Digital Transformation, Sales

Sep 06, 2019 By Kimberly Arnold

Why Healthcare Payers Must Rethink Member Engagement

Healthcare payers are under pressure on numerous fronts. They are being asked to manage a population with increasing chronic conditions and health challenges at younger ages. At the same time, they face unprecedented competition from new entrants focused on Medicare, to organizations offering... Read More

CEO, Digital Transformation, Best Practices, Health Cloud, Healthcare & Life Sciences, Health Insurance Carriers, Health Plans

Aug 19, 2019 By Kelcy Joynt

How Intelligence Can Help Media Companies Win the War for Attention

Media companies face their biggest-ever challenge. They’re battling disruptive new competitors while in a war for the attention of consumers, fighting on numerous fronts against streaming services, social media, mobile apps, podcasts, games, and more. Winning this war depends on media companies’... Read More

Artificial Intelligence, Customer Experience, Digital Transformation, Marketing, Communications

Aug 18, 2019 By Kelly Miller

How to Avoid Being Overwhelmed by Marketing Technology Options

Choosing the best marketing technology platform for your business from among the sheer number of available options can be overwhelming. As of 2019, there were more than 7,040 different marketing technology solutions in the marketplace. Given that the average marketing team only uses around 5-20... Read More

Digital Transformation, Marketing, Marketing Cloud

Jun 30, 2019 By Shane Tapp

Looking to the Future With Hitachi Vantara CIO Renée Lahti

Our team at Salesforce recently produced a film to highlight the trailblazing story of Hitachi Vantara who's in the process of an enterprise-wide digital transformation. Film Producer and Director, Shane Tapp, sat down with Renée Lahti McKaskle, SVP & CIO of Hitachi Vantara to learn more about... Read More

Digital Transformation, IT, Leadership, Strategy, Trailblazer Story

Jun 12, 2019 By Michael Schwartz

Pharma R&D’s Big Challenge: Speeding Up Clinical Innovation

The outlook for the pharmaceutical R&D sector hasn’t been quite so bright in recent years. The industry has faced numerous headwinds: pricing pressures, patent expirations, longer development cycles, and increased regulatory scrutiny. By one measure, a recent study from Deloitte indicates that... Read More

Digital Transformation, Health Cloud, Healthcare & Life Sciences, Pharmaceuticals

Jun 12, 2019 By Vala Afshar

The New Rules of Customer Engagement: Key Trends From Global Research

“Alexa, where’s my stuff?” That’s how easy it is to check the order status of an Amazon purchase — and it’s setting the standard for customer engagement with every company. In fact, a staggering 73% of customers say that an extraordinary experience with one company raises their expectations of... Read More

Infographics, Thought Leadership, Research, Customer Experience, Digital Transformation, Salesforce Ohana

Go to the Resource Center

How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

PagerDuty CFO Shares Why Finance Teams Must Become Customer First

Anatomy of a Unicorn Business and How to Become One

8 Tips for Succeeding in the Digital Sales Transformation

Why Healthcare Payers Must Rethink Member Engagement

How Intelligence Can Help Media Companies Win the War for Attention

How to Avoid Being Overwhelmed by Marketing Technology Options

Looking to the Future With Hitachi Vantara CIO Renée Lahti

Pharma R&D’s Big Challenge: Speeding Up Clinical Innovation

The New Rules of Customer Engagement: Key Trends From Global Research

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First