360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Apr 29, 2020 By Matt Jaffe

Marc Benioff With Lars Ulrich: How to Connect With Your Fans From Home

Lars Ulrich was supposed to be in Brazil this week, playing concerts with his band Metallica in front of tens of thousands of fans. Instead, he’s sitting at home in Northern California, wondering if he and his bandmates will need to figure out how to record an album over Zoom. “We’re talking about... Read More

Customer Engagement, CEO, Leading Through Change

Apr 29, 2020 By Caila Schwartz

Q1 Shopping Index: 3 New Benchmarks for Brands and Retailers to Succeed in This New Normal

This is the third in a four-part weekly series, a deep dive into our quarterly Shopping Index to tell the story of shopping through more than one billion shoppers across the globe. In the absence of most brick and mortar stores, online commerce grew 20% year-over-year in Q1, well above digital... Read More

Customer Engagement, Commerce, Retail, Leading Through Change, Research

Apr 24, 2020 By Mazi Rasulnia

How Pack Health Scales Fast to Help High-Risk Populations

Pack Health, a Salesforce customer, wrote this article. What do you do when a pandemic requires you to quadruple the capacity of your business in days? Back in March, our digital health coaching company Pack Health started getting calls from hospitals and national health insurance companies.... Read More

Customer Engagement, Healthcare & Life Sciences, Leading Through Change, Providers

Apr 22, 2020 By Caila Schwartz

The Top Five Most Searched Terms in Five U.S. Cities

One of the biggest adjustments to our new normal is the way we shop. As American consumers began following stay-at-home orders in response to the health crisis, they quickly adapted to a mostly digital world. The result? Spending on essential goods through digital channels increased by 60%. Digital... Read More

Customer Engagement, Commerce, Commerce Cloud, Retail, Leading Through Change

Apr 21, 2020 By Gina Ballenger

Twitter Shares How Brands Succeed With Social Media in a Crisis

Gina Ballenger is Director of Twitter Next, a division of Twitter that provides campaign and content strategy services to advertisers. She partners with brands and creative agencies to help them elevate their marketing on Twitter, build creative ideas that earn attention, and construct feed-first... Read More

Customer Engagement, Marketing, Marketing Cloud, Leading Through Change, Guest Blog, Social Media Marketing

Apr 17, 2020 By Kai Johnson

Roundup: How Leading Companies Are Serving Their Customers, Employees, and Communities During COVID-19

Regardless of industry, size, and location, organizations are using their resources to aid in this global pandemic. To inspire you or your team on ways you can take action, here is a round-up of Salesforce customers using their resources to help their communities, employees, and customers in times... Read More

Customer Engagement, Salesforce Ohana, Leading Through Change

Apr 16, 2020 By Marc Mathieu

From Breakdown to Breakthrough: A Game Plan for Brands During Times of Crisis

Marc Mathieu is Senior Vice President, Strategic Customer Transformation & Innovation, at Salesforce. It’s safe to say I’ve encountered almost every kind of brand crisis during my career. When I worked for Coca-Cola in Asia during the late 1990s and early 2000s, we dealt with government... Read More

Customer Engagement, Marketing, Marketing Cloud, Leading Through Change, Thought Leadership

Apr 14, 2020 By Caila Schwartz

Shopping Index Revenues Grow 20% in Q1 Amidst Shelter-in-Place

This is the first in a four-part weekly series, a deep dive into our quarterly Shopping Index to tell the story of shopping through more than one billion shoppers across the globe. Retail is being impacted dramatically around the globe. As we all adjust to our new normal in light of the COVID-19... Read More

Customer Engagement, Commerce, Leading Through Change, Retail, Research

Apr 14, 2020 By Tiffani Bova

Selling From Home: 10 Sales Questions From Our Community, Answered

COVID-19 has changed the way we do sales forever. Nearly everyone is now a virtual, remote seller, and that will remain mostly true even when it’s safe for us to go back to the office. It’s a major shift – one that’s led many of you to reach out for advice on how to best sell from home. Well, ask... Read More

Customer Engagement, Sales, Sales Cloud, Leading Through Change, Thought Leadership

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The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Marc Benioff With Lars Ulrich: How to Connect With Your Fans From Home

Q1 Shopping Index: 3 New Benchmarks for Brands and Retailers to Succeed in This New Normal

How Pack Health Scales Fast to Help High-Risk Populations

The Top Five Most Searched Terms in Five U.S. Cities

Twitter Shares How Brands Succeed With Social Media in a Crisis

Roundup: How Leading Companies Are Serving Their Customers, Employees, and Communities During COVID-19

From Breakdown to Breakthrough: A Game Plan for Brands During Times of Crisis

Shopping Index Revenues Grow 20% in Q1 Amidst Shelter-in-Place

Selling From Home: 10 Sales Questions From Our Community, Answered

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First