COMMERCE

New Series: Becoming Retail

How to put people at the heart of digital transformation.

Apr 22, 2020 By Caila Schwartz

The Top Five Most Searched Terms in Five U.S. Cities

One of the biggest adjustments to our new normal is the way we shop. As American consumers began following stay-at-home orders in response to the health crisis, they quickly adapted to a mostly digital world. The result? Spending on essential goods through digital channels increased by 60%. Digital... Read More

Customer Engagement, Commerce, Commerce Cloud, Retail, Leading Through Change

Mar 25, 2020 By Adriana Bourgoin

Weathering Uncertainty: How Retailers Can Connect With Digital-Only Customers

In a crisis, the traditional ways of doing business don’t always work. And just a month into the COVID-19 pandemic, retailers are already experiencing disruptions. According to a recent survey, 47% of U.S. brands expect to see some downside revenue implications due to the novel coronavirus. And an... Read More

Leading Through Change, Customer Engagement, Commerce, Commerce Cloud, Retail, Ecommerce, Digital Transformation

Mar 20, 2020 By Mike Micucci

How to Keep Your Commerce Site Running in a Time of Crisis

Our Chair and CEO Marc Benioff posted a heartfelt letter to our customers earlier this week — and I echo his sentiments. At Salesforce, we’re focused on the health and safety of our employees, families, and communities, and this is no different for Commerce Cloud. We remain relentlessly focused on... Read More

Customer Engagement, Commerce, Commerce Cloud, B2B Commerce, Customer Experience, Leading Through Change

Feb 12, 2020 By Erin Dorshorst

UrbanStems: Three Best Practices for D2C Success

What was your experience like the last time you ordered flowers? Maybe the flowers were wilted by the time they arrived or the arrangement was not what was expected. UrbanStems, a digital direct-to-consumer (D2C) brand, is changing all of that with great experiences not just for recipients, but for... Read More

Best Practices, Commerce Cloud, Customer Success, Direct-to-Consumer, Digital Transformation, Retail, Commerce

Feb 10, 2020 By Kate Sheridan

How to Level Up Your B2B Commerce Solution

If your company sells to business buyers online and wants to better connect with buyers, you’re not alone. After all, 84% of customers say the experience a company provides is as important as its products. But research shows that only 27% of B2B decision-makers said their businesses had already... Read More

B2B Commerce, Digital Transformation, Ecommerce, Commerce Cloud, Retail, Commerce

Feb 08, 2020 By Richard Britton

3 Ways to Create Disruptive Change in the Communications Industry

This article was written by CloudSense, a Salesforce partner. Do you remember the last time you rented a movie from a video store? What about when you missed a show? One word: reruns. Now, binging movies or an entire series is a normal weekend activity for many. And, if you miss a prime time show,... Read More

CEO, Commerce, Commerce Cloud, Communications, Customer Experience, Digital Transformation

Jan 27, 2020 By Kate Milne

AI in Commerce: Breaking Down Myths With KEEN’s Andrew Duffle

Andrew Duffle is a Director of Data Science and User Experience at Portland-based footwear brand, KEEN. He is a champion and early adopter of using machine learning and artificial intelligence in commerce to drive better user experiences. When he’s not leading his team at KEEN, he spends his time... Read More

Artificial Intelligence, Commerce, Ecommerce, Commerce Cloud, Retail, Personalization

Jan 12, 2020 By Mike Micucci

Everything You Need to Know About Commerce Cloud Announcements at NRF 2020

As we begin 2020, I’d like to give a shout out to our customers — they achieved incredible success on the Salesforce Commerce Platform last year. Let’s look at the numbers: Nine hundred million shoppers across 4,200 live sites in 84 countries A staggering 30% year-over-year growth in gross... Read More

Commerce, Commerce Cloud, Einstein, Retail

Jan 08, 2020 By Salman Malik

How Great Order Management Is Driving the Next Generation of Omni-Channel Retail

There’s some debate on when the concept of omni-channel retail became a “thing.” Was it 2007, the year the iPhone debuted, or as early as 2003 when some major retailers embarked on the earliest paths to customer-centricity? Regardless, omni-channel retail is no longer what it was back then — the... Read More

Commerce, Commerce Cloud, Customer Experience, Digital Transformation, Retail