COMMERCE

New Series: Becoming Retail

How to put people at the heart of digital transformation.

Dec 13, 2019 By Andy Peebler

A Look Back: B2B Commerce Trends in 2019 (And What's in Store for 2020)

B2B commerce professionals are undergoing a reinvention — to focus more on digital customer engagement and service along with sales. This is driving growth in global B2B ecommerce, which Statista says will exceed $12 trillion in 2019, over six times larger than the B2C ecommerce market. Against... Read More

Commerce, Commerce Cloud, B2B Commerce, Leadership Insights, Thought Leadership

Dec 03, 2019 By Caila Schwartz

Cyber Monday Results: Still the Top U.S. Digital Shopping Day With the Best Deals as Global Revenue Grows to $8B

Cyber Week is officially in the books, and brands and retailers have a lot to be grateful for this year. After a full year of planning, building, and testing, they were rewarded with enthusiastic Cyber Week shoppers. Although this season presented unique challenges, shoppers did not disappoint. So... Read More

Commerce, Retail, Retail Insights, Consumer Goods, Holiday Readiness, Commerce Cloud

Photo of Dreamforce ’19 for Commerce Leaders

Nov 08, 2019 By Holly Dresden

What Not to Miss at Dreamforce ‘19 for Commerce Leaders

My favorite time of the year has arrived: Dreamforce season! As an ecommerce leader who’s attended Dreamforce as both an attendee and as part of the Salesforce team, I’m particularly excited about what’s in store this year. Commerce professionals are incredibly busy (especially during the holiday... Read More

Commerce, Dreamforce, Commerce Cloud

Nov 07, 2019 By Anna Rosenman

Why a CMS Helps You Create Better B2B Commerce Experiences

If you’re managing an ecommerce site for business partners, for example, selling chips to retailers, or selling large quantities of chemicals to business partners, you’ve already made progress in a key area — getting your commerce site up and running. Now, how can you take that commerce site and... Read More

Commerce, Commerce Cloud, Community Cloud, B2B Commerce

Oct 18, 2019 By Ray Grady

How Ecommerce CIOs Become the Greatest Change Agents

The term Chief Information Officer (CIO) was coined in a 1981 book by organizational theorist William Synnott, but the role didn’t take hold for many years. In fact, by the end of the decade fewer than 10% of Fortune 500 companies had established such a position, mostly because businesses viewed... Read More

Commerce, Commerce Cloud, B2B Commerce, Leadership

Oct 17, 2019 By Matt Hart

POC Sports: Accelerating Growth From the Slopes to the Streets

Imagine barreling down a 3,000-foot mountain on skis at 80 miles per hour — and your main goal is to go faster. A crash at that speed would be dramatic, to say the least. That’s where POC Sports, a 15-year-old Swedish company, comes in. POC was founded with the mission of saving lives. Its first... Read More

Commerce, Commerce Cloud, Customer Story, Retail

Oct 10, 2019 By Luke Ball

What Is Order Management and Why Should You Care?

In the world of ecommerce, few things can top the excitement and anticipation of receiving a package on your doorstep. That was certainly the case in our house, as I recently surprised my daughters with a newly released Harry Potter Lego set. I ordered online and looked forward to its speedy... Read More

Commerce, Commerce Cloud, Customer Service, Ecommerce

Thumbnail image of Einstein with mobile phone

Oct 09, 2019 By Poonam Deshpande

How to Use AI-Powered Recommendations to Drive Shopper Engagement

What if you could grow your revenue by 16%, and deepen your shopper engagement without investing in any new technology? You'd probably do it without hesitation. That’s exactly the type of results that Einstein’s recommendation engine can provide. Recommendations are a cornerstone of AI-powered... Read More

Commerce, Commerce Cloud, Retail

Illustration of Astro and Codey with Theragun like exercise equipment

Sep 27, 2019 By Tushar Ranka

How Theragun Is Building a 21st Century Customer Experience

This article was written by Tushar Ranka, Chief Technology Officer at Theragun, a Salesforce customer. Since the start of my career in 2007, I’ve worked at startups. From my early days as a software engineer developing SaaS platforms at AppFolio to my current role as CTO of Theragun, I’ve... Read More

IT, Customer Story, Commerce Cloud