COMMERCE

New Series: Becoming Retail

How to put people at the heart of digital transformation.

Jun 12, 2020 By Andy Peebler

How To Launch a B2B Commerce Storefront Fast

In a post-pandemic, digital-first world, B2B organizations need to accelerate their digital commerce strategy. After all, with declines in face-to-face selling, B2B commerce helps buyers get products on store shelves faster, and lowers the cost to serve. According to Forrester, companies selling... Read More

Digital Transformation, Commerce, Commerce Cloud, B2B Commerce, Leading Through Change

May 29, 2020 By Kamal Tahir

Post-Pandemic Grocery Shoppers Will Want Personalization, Options Galore

As purchasing habits shift to a new normal, grocers will need to deliver personalized experiences to move more shoppers past transactions and build increased loyalty. Here are five lessons.... Read More

Commerce, Commerce Cloud, Future of Work, Consumer Goods, Leading Through Change, Retail

May 13, 2020 By Kemberly Gong

Conversational Commerce Gives Consumers Easy, Connected Experiences

This past March, 23% of consumers increased buying products online they used to get in-store — compared to one month prior. While brands scramble to adjust their go-to-market strategy to accommodate a digital-only experience, the pressure is still on to deliver incredible journeys. Why? Because... Read More

Customer Engagement, Commerce, Commerce Cloud, Leading Through Change, Social Media Marketing, Retail

May 11, 2020 By Kemberly Gong

You Need to Uplevel Your Order Management System — Now What?

The COVID-19 health crisis accelerated the growth of ecommerce. In fact, digital revenue grew 20% year-over-year (YoY) in Q1 2020, according to the Salesforce Shopping Index powered by Commerce Cloud. When most of the country was under shelter-in-place orders, getting products to customers on their... Read More

Commerce, Customer Service, Commerce Cloud, Customer Experience, Ecommerce, Retail, Service

May 08, 2020 By Andy Peebler

Is SaaS Ecommerce Right for You?

It seems that every CEO wants to move faster and be more flexible in ecommerce. Sometimes, this is a case of being a good, forward-thinking CEO. But often it's because of technology or tools that hinder speed and agility. These tools are too fragile to handle challenging use cases, or too... Read More

Commerce Cloud, Commerce, Ecommerce, B2B Commerce

B2B Ecommerce Will Hit $2 Trillion by 2023

May 07, 2020 By Anna Rosenman

Next up in B2B: A $2 Trillion Ecommerce Prize

B2B ecommerce growth is accelerating as buyers adopt new digital behaviors. Prior to the COVID-19 health crisis, nearly half (48%) of B2B businesses sold products online. And 88% expected to sell online exclusively in the next five years. When stay-at-home orders left businesses unable to conduct... Read More

Commerce, Digital Transformation, Commerce Cloud, B2B Commerce, Ecommerce, Omni-channel

May 06, 2020 By Gordon Evans

What You Need to Know About Experience Metrics in Ecommerce

What is the return on experience in ecommerce? Even the smallest businesses in the U.S. have a digital presence, usually a website. But that’s not enough. The COVID-19 health crisis proved that you need a digital experience that stands out – across channels for the highest returns on experience... Read More

Commerce, Commerce Cloud, Community Cloud

May 05, 2020 By Jon Feldman

How to Act Like a Startup with Headless Commerce

You might think startups always have a leg up on enterprises when it comes to innovating quickly and adapting to changing market conditions. After all, they don’t have fixed overhead and older, code-based programs. But I’ll let you in on a secret: It’s possible for an enterprise to be as nimble as... Read More

Commerce, Commerce Cloud, Digital Transformation, Ecommerce

New Commerce Solutions on AppExchange: Build Next-Level Experiences That Drive Growth

May 04, 2020 By Kemberly Gong

How to Drive Growth With Fast Commerce Solutions on the AppExchange

This article is part of our latest AppExchange expansion across commerce, sales, service, and marketing. As customer behaviors and expectations shift following the COVID-19 health crisis, companies are adapting to remain competitive. Now, it’s easier to get to market faster, meet sky-high... Read More

AppExchange, B2B Commerce, Commerce, Commerce Cloud