360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Jan 17, 2020 By Keara Cho

The Top Email Nurture Journeys Every SMB Marketer Should Build

Ever build 20 email marketing campaigns to find out only one works? The key to a successful marketing campaign is segmenting your target audience correctly and being customer-obsessed. But your job is not just to drive people to websites and have them fill out a form to become a lead; it’s to be... Read More

Best Practices, Email Marketing, Small Business

Jan 15, 2020 By Lynne Zaledonis

How to Plan the Ultimate Sales Kickoff: 5 Things You Need

I’ve been attending enterprise sales kickoffs (SKOs) for 20 years. Along the way, I’ve learned these meetings can be an incredible tool – or they can fall incredibly flat in engaging and inspiring sales reps. Sales leaders, you know what I’m talking about: those kickoffs that feel like a wall of... Read More

Best Practices, Sales, Sales Cloud

Dec 30, 2019 By Jennifer Sacks

How Salesforce Drives Customer-Led Innovation at Scale

I’m often asked, “What’s the difference between a fact and an insight?” While facts are specific pieces of information, they don’t necessarily tell you how to solve a problem or how to move forward on a great idea. Insights use data to act on facts, creating solutions that make ideas a reality. So,... Read More

Customer Experience, Customer Success, Best Practices, IT, Innovation, Platform

Oct 25, 2019 By Daniel Peter

Take Your Thought Leadership to the Next Level With Social Media

Second in a series of three blog posts, this post highlights content from our session “Take Your Thought Leadership to the Next Level” at the recent Trailblazer Summit, where about 150 Trailblazers from around the world gathered for two days to network and learn about how to take their community... Read More

Salesforce Ohana, Social Media Marketing, Best Practices

Oct 03, 2019 By Veda Kumarjiguda

Push Notifications and In-App Messaging Best Practices

You receive them often — the push notifications when you get a match on a dating app or when there’s breaking news, they remind you to check your status or to look at something again. They appear on your locked screen, even though you aren’t engaged with any apps at the moment. Push notifications... Read More

Apps, B2C Marketing, Best Practices, Digital Marketing, Marketing, Mobile

Sep 20, 2019 By Brendan Kyle

How to Optimize Digital Advertising Campaigns With Audience Studio: A Salesforce Story

By 2020, marketers expect their use of data management platforms (DMPs) to increase by 64%. DMPs allow marketers to collect and manage customer data from various sources. They then use that data to specify audience segments and create personalized, targeted messaging. Here at Salesforce, we use our... Read More

Marketing, Marketing Cloud, Best Practices, Data Management, Digital Advertising

Sep 13, 2019 By Erin Landry-Wilson

How to Advance Your Project With a Winning Business Case

Do you ever look down at your phone and wonder how the day is already over? There’s always so much to do in so little time! How do you know if what you’re working on is more important than something else? How do you make sure others agree with your assessment of importance? Have you ever identified... Read More

Best Practices, Quote-to-Cash, Salesforce Ohana, Strategy, Research

Sep 06, 2019 By Kimberly Arnold

Why Healthcare Payers Must Rethink Member Engagement

Healthcare payers are under pressure on numerous fronts. They are being asked to manage a population with increasing chronic conditions and health challenges at younger ages. At the same time, they face unprecedented competition from new entrants focused on Medicare, to organizations offering... Read More

CEO, Digital Transformation, Best Practices, Health Cloud, Healthcare & Life Sciences, Health Insurance Carriers, Health Plans

Sep 03, 2019 By Megan Hostetler

Email Deliverability Readiness: How to Prepare for Peak Season and High Volume

It’s (almost) time! Soon, the holiday season will be here. Halloween, Thanksgiving, Black Friday (a global phenomenon as Rob Garf notes), Cyber Monday, and the overall season will lead us toward the end of the year. As a savvy email marketer, you’ll want to do everything you can to keep the peak... Read More

Best Practices, Email Marketing, Marketing, Marketing Cloud

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

The Top Email Nurture Journeys Every SMB Marketer Should Build

How to Plan the Ultimate Sales Kickoff: 5 Things You Need

How Salesforce Drives Customer-Led Innovation at Scale

Take Your Thought Leadership to the Next Level With Social Media

Push Notifications and In-App Messaging Best Practices

How to Optimize Digital Advertising Campaigns With Audience Studio: A Salesforce Story

How to Advance Your Project With a Winning Business Case

Why Healthcare Payers Must Rethink Member Engagement

Email Deliverability Readiness: How to Prepare for Peak Season and High Volume

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First